Blackmores获世界之星包装奖（WorldStar Packaging Award）

Blackmores获得全球范围内最负盛名的包装类奖项——世界之星包装奖。

颁奖理由：

你知道每5个澳洲人中就有1个为关节炎痛苦难当吗? 对于大部分来说，每天打开膳食补充剂的瓶瓶罐罐是一件很简单的事，但是对于关节炎患者来说，每一个动作都是那么的艰难。对此，Blackmores公司本着关怀用户的精神，流畅了产品的包装设计。感受到Blackmroes专业的出发点和态度的不止是欣慰的用户人群，我们世界包装组织（World Packaging Organization）也欣喜的关注到了这一点。

故在此，我们世界包装组织骄傲的宣布Blackmores获得全球范围内最负盛名的包装类奖项——世界之星包装奖。

Blackmores获奖感言：

我们的新设计包揽了澳大利亚包装设计奖项的金银铜奖。我们启用了环境友好型的聚丙烯塑料材质的包装材料，逐渐弃用了自上世纪30年代公司成立之初就使用的棕色玻璃瓶。而这种棕色瓶在Blackmores漫长的发展历史中已经成为了一种强有力的品牌标志。

我们获得专利的设计在瓶盖上提供了独有的抓力感，为用户提供了微妙精细的障碍感，也调整了瓶盖尺寸至最佳手感。瓶盖下方设有的撕拉条也避免了消费者费尽气力也打不开的情况发生。撕拉条同时也有效防止了污物的污染和野生动物的误食。

“想象一下有多少人患有骨关节问题，却在服用鱼油或者维骨力时还要为打开瓶盖而苦苦挣扎？”Blackmores 可持续发展经理 Jackie Smiles 如是说道。

“我们花费七年的时间和世界包装行业精英们，广大关节炎患者合作，旨在推出能让Blackmores骄傲的新包装——能有效延长产品的保质期同时能很好代替我们经典的标志性棕色玻璃瓶。Jackie Smiles 继续说道。

澳大利亚包装设计奖的评审最后评注说道：“所有的改进都保留了醒目的商标设计，使得产品的信息依旧可以十分清晰直接的传递给消费者。非常好，祝贺你们！”

以下是原文：

Blackmores wins WorldStar Packaging Award

Did you know an astonishing 1 in 5 Australians suffer from arthritis?

Opening and accessing vitamins and supplements may seem like a basic task, but for arthritis sufferers, it can be a daily struggle. Blackmores set out to design an innovative, yet simplified version of their packaging with sufferers in mind and consumers weren’t the only ones who have noticed.

We are proud to announce Blackmores has been awarded a WorldStar Packaging Award – the most prestigious prize in the global packaging industry. Our new innovative bulk pack design also won gold, silver and bronze medals across three categories at the Australian Packaging Design Awards.

The packaging took seven years to develop, refine, test and bring to market.

The result is an environmentally considerate polypropylene container that replicates the amber glass bottles that Blackmores products have been sold in since the company was founded in the 1930s - a look consumers strongly associate with the brand.

The trademarked design was developed for users with dexterity impairments with a unique grip on the rim and improved lid size. The tear band was designed so it is less effort to break and was secured to keep it out of the waste stream and protect wildlife.

“Imagine how many people take fish oil or glucosamine for joint pain who struggle to open the bottle?” said Blackmores Sustainability Manager Jackie Smiles.

“We spent seven years working with world leaders in packaging design and with sufferers of arthritis and are proud we could deliver a pack that is sustainable, improves the shelf-life of the product and replicates our iconic amber glass,” she said.

The judges at the Australian Packaging Design Awards added: “All of these improvements were made, whilst still maintaining the large label to communicate the product information and directions for use. Very impressive, congratulations to all involved.”

欢迎关注【澳洲微生活】，分享不一样的精彩！

微信公众平台订阅号：澳洲微生活

公众平台微信号：iLife-520

微信公众平台订阅号二维码：

声明:以上文字与图片均来源于网络。