TEPE

T: 一到二个techniques 名字或者没有名字

1. T -- Technique: 在讨论电子设备的局限性时，作者使用了他亲眼见过的一个关于一个小男孩在平板电脑上看恐龙图像电视广告。

2. E -- Examples: 在描述自己感受的时候，作者使用了“don’t find this exciting”和”disturbing”来表达他对电子技术所带来的某些变化的不认可。

3. P -- Purpose: Mrs Elliot利用她的亲身体验和感受，来增加她的观点的可信度，强调了电子科技会潜在地影响孩子的想象力。此外，她也形象地把电脑合成的图像比喻为快餐外卖，增强了她演讲语言的趣味性，从而用来吸引听众的注意力。

4. E -- effects: 听众，尤其是父母和老师，会对孩子使用电子产品产生担忧和警觉，从而权衡电子书的利弊，对于e-reading有客观的认识，并努力避免自己的孩子的想象力“as dead as…dinosaurs”.

The audience, in particular parents and teachers, are likely to develop concerns and vigilance towards children’s use of electronic devices, and in turn weigh up the benefits and drawbacks of e-books. Most of them will try to avoid the imagination of their children to become “as dead as…dinosaurs”.

例子：

The editor appeals to a sense of fear and insecurity through listing some of the damages that drinking can do to people, such as turning drinkers into “religious fundamentalists” and “end up in a grainy security camera”. It is the intention of the editor to warn the reader of some fatal consequences of drinking, and adds to the feeling of being threatened. Regular drinkers are positioned to re-think about the harm of their habits, and follow the editor’s viewpoints. Non-drinkers would also be concerned about the damage of drinking to public security, and the possibility of falling victim of drinking violence. Thus the message – drinking is ‘demonic’ is successfully passed on