澳洲酒| 体验别样甘醇
WINE AUSTRALIA
![](https://i.aoweibang.com/img/eZfqWeYjVLMfAzSheBozcm2vbh8n-9BSgHd0-ZxwgeJFSttmc0cj6aGAoRKhei2uQfZJ0Mr-Jf2295mLfzdutHxaeGIw9budBioUxE523lSpnkRsTpZ3t29eTagb6VvG2aAkBlJo7Faaqq9mX2nv64xoDElRocdatWfdzoJbsuUEkTe9siSannl7ix6BSAieOEE4Z_fTDyMZxRIqeQ6vhw/awb.jpg)
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烟花三月
澳洲展团跨越山海
来到历“酒”弥香嘞(的)成都
百届春糖自此正式引爆
重/磅/开/幕
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3月17日,
香格里拉葡萄酒与烈酒展
重磅开幕!
空气中,
弥漫着一股澳洲酒香。
唇齿间,
流动着一阵澳洲葡萄酒的甘醇…
![](https://i.aoweibang.com/img/eZfqWeYjVLMfAzSheBozcm2vbh8n-9BSgHd0-ZxwgeL4saFlAWB7svS51s38VxRS1hops4RXQxMIVJ17rQ-_7D-DIQgl1OsiNZf1hkePpJcE9tNcw4xQzIsx4k1VzV4UG3KOOvMnZ5IYo1CVJ6VB_whCdB-Hl3cRgjU-f3BMQkUEkTe9siSannl7ix6BSAieOEE4Z_fTDyMZxRIqeQ6vhw/awb.jpg)
还没来得及到现场的酒友们
想知道澳洲展团的DAY 1
是如何嗨的?
已经打卡的朋友想看看
自己的“网红”照?
请👀大揭秘
行/业/论/坛
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3月17日16时,澳大利亚葡萄酒“瞬息万变的中国电商市场”产业论坛在成都举行。本次论坛,由澳大利亚葡萄酒管理局携手阿里巴巴共同举办。
论坛现场,阿里巴巴天猫葡萄酒类运营专家朱密、1919供应链精品酒事业部总经理蒋常宇、富邑集团中国区电子商务大客户经理尹雪巍组成的专家研讨团,与近百位行业嘉宾一起:
探究市场变化;
探讨了这些变化对葡萄酒电商未来发展的影响。
![](https://i.aoweibang.com/img/ep-sjWxc0Lx1WuIjzW8HEPEEkWajDELNGKWrMrD8rbn4saFlAWB7svS51s38VxRS1hops4RXQxMIVJ17rQ-_7HXYB20GeZF_hZ5gZ0WTNNVMIezsNIdMJvAZjlgDJGDFlOnwhKMlafBvMGYs869Tza0DbnL0URgs4qA7ueODFwzSYVdaFS0Izu8mhH_C5MxR4J03nTmJAz1J-Jd1zXPgMg/awb.jpg)
朱密现场分享了包括如何增加顾客的复购率等阿里巴巴的八大核心战略。随着消费者对品质的追求以及对价格的敏感,朱密认为以价格或打折让利的形式是瞬息万变的中国电商市场下最不建议的促销方式。
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1919供应链精品酒事业部总经理蒋常宇带来了“O2O与新零售”方面的探索,为现场来宾分享了如何将线上线下资源无缝连接在一起,为消费者提供便捷的购物体验。
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对于如何协助品牌打造整套电商渠道和组织架构,开拓电商经销商、打造电商爆款,富邑集团中国区电子商务大客户经理尹雪巍进行了现场分享。尹雪巍表示,中国正在进入酒类品牌营销的新纪元,消费者的辨识重点将是品牌。
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品牌的电商消费者同样也是品牌的内容阅读与互动者,所以品牌方需要结合各个线上平台的特点来制定品牌与产品策略。同时,他表示,在中国,差异化产品需要布局差异化平台,满足消费者的各种需求,电子商务的营销活动需要更多地与线下活动紧密结合在一起。
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在现场互动问答环节,就电商平台选酒方式、小众葡萄酒如何进入电商平台以及电商平台与酒品生产者如何共同建设品牌等问题,台上台下进行了热烈交流与激烈探讨。
大/师/班
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澳大利亚霞多丽:经典之演变
Australian Chardonnay: the evolution of a classic
在大家的千呼万唤中,我们的第一场大师班开讲。 富邑集团亚洲和非洲发展区品牌大使 Emilie Steckenborn 和富邑集团北亚区品牌大使罗宏敏 Amber Luo 带来了一场题为《澳大利亚霞多丽:经典之演变》的重量级课程。
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<< 滑动即可接收参与者的热情 >>
澳大利亚霞多丽既能在行业高峰时蓬勃发展,也能在低谷时很好地适应市场,她一如既往地承载着澳大利亚葡萄酒爱好者心目中那方独具一格的喜爱。本次大师班为大家介绍了这个澳大利亚种植面积最多之一的品种的多样性及其大受欢迎背后的故事。
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澳洲展团
还将于明天在糖酒会上举办两场
大师班
精致黑皮诺 - 澳大利亚葡萄酒的宠儿
Delicate Pinot Noir:
a darling of the Australian wine community
📅 3月19日(周二)13:00-14:30
📍 成都香格里拉大酒店 四楼商务活动区A区
设拉子 - 澳大利亚的传奇
Shiraz: the story of an Australian legend
📅 3月19日(周二)16:00-17:30
📍 成都香格里拉大酒店 四楼商务活动区A区
![](https://i.aoweibang.com/img/ep-sjWxc0Lx1WuIjzW8HEPEEkWajDELNGKWrMrD8rbn4saFlAWB7svS51s38VxRS1hops4RXQxMIVJ17rQ-_7JxVVEU4K3QiCuMXmZkoUKanNC0PNAVCQUCZcyCMbYVSHWuXekvEFQe96gskoZl68GiCNILZMFRULdDpQuv__s411LDSkDKt74yxO6PBZP9JaEBTPdP5lHwNylKR6DALWw/awb.jpg)
主讲人| 小皮 (Terry Xu)
在接下去的几天里
春糖主展会、大师品鉴课等
一系列主题活动
已在候场
等你来哟
🍷 🍷 🍷
- 相关阅读 -
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特别鸣谢
本届成都糖酒会媒体合作伙伴
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本届成都糖酒会酒具合作伙伴
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点一下你会更好看耶
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