·Planning, co-ordinating and implementing exhibitor and Hosted Buyer campaigns (on and offline)

·Working with data team to analyse and segment customer data in relation with campaign objectives

·Measuring campaign effectiveness and adjusting activity / content accordingly

·Maintaining and developing relationships with key local suppliers and media partners

·Writing and creating targeted copy for campaigns in accordance with show / portfolio strategies

·Writing and creating collateral in line with functional team requirements

·Creating and implementing social media campaigns and ensure web content is fit for purpose

·Co-ordinating registration process with local third party supplier

·Working with local agencies and third party suppliers

·Co-ordinating the development and fulfilment of sponsorship and revenue opportunities

·Co-ordinating the development of the event app with local supplier

·Controlling costs against budget, raising orders, maintaining invoice records and marketing budget trackers relating to campaigns

·Planning and implementing promotional / advertising / digital media campaigns

·Working closely with the customer marketing managers to ensure buyer and exhibitor recruitment targets are met

·Production of all onsite literature including catalogues

·Liaison with team in the local office

Ideal candidate profile

·Fluent in Mandarin and English languages (Essential)

·Extensive experience in online and offline marketing

·Strong knowledge of Chinese social media eg. Wechat

·Excellent copywriting and verbal communication skills

·Strong time and project management skills

·Good multi-tasking skills and ability to prioritise

·Ability to meet deadlines within budget and under pressure

·Ability to work independently but also as part of a team

·Good database management skills

·Proactive approach to problem solving

·Confident, self-starter

·Experience in a publishing / event / exhibition background would be an advantage

·Excellent IT skills