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来源：新闻实验室
身在国外大学，时常会收到国内小伙伴的消息，问能不能分享一下国外一些课程的教学大纲，看看国外的教授们都布置学生读什么书。
其实国外很多教授的教学大纲都放在了自己的网站上供大家免费下载。当然，也不排除少数教授将大纲视为需要小心保护的私产或“秘密武器”，不会轻易共享。
哥伦比亚大学有一个神奇的“开放课程大纲”项目，它收集了近百万份教学大纲，并对其进行了大数据分析，从中提取出参考书目列表，统计这些书目出现的次数。
在这百万份教学大纲中，有近两万份是新闻与传播领域的。以下就是这两万份大纲中最常出现的100本书。其中我所知道有中译本的书目，我都配上了中译书名。
在这里做几点说明：
1、这里列出的仅是新闻传播学科的书目。
2、如你所知，新闻传播学科内容庞杂。这份书单涵盖的主题既有新闻实务、伦理法规、摄影电影、媒介政治经济学、文化研究、广告营销、公共关系等国内比较熟悉的内容，也有公共演讲、人际沟通、平面设计、信息科学、编程入门等不常出现在国内新闻传播学院的内容。尤其是公共演讲，在美国是遍地开花的课程。因此在这份榜单上你可以看到很多关于演讲、修辞的书。
3、因为内容庞杂，所以这份书单第一眼看上去是“乱七八糟”的。但它有很重要的参考价值：其一，里面的不少书是广受好评的经典教科书、入门书，想迅速了解某一具体领域，可以顺藤摸瓜。其二，书的质量确实没得说，里面的书凡是我读过的，我基本都会隆重推荐：论自由、理解媒介、媒体垄断、新闻的十大基本原则、公众舆论、论摄影、新闻报道与写作、娱乐至死……榜单以丹尼尔.C·哈林关于越战与媒体的著作《The "Uncensored War": The Media and Vietnam》收尾，堪称豹尾啦。
4、当然，如果想阅读定位更明确的主题书单，那么这份榜单肯定是不够了。我前段时间分享过一个关于媒体与社会运动的书单，算是精细主题的深度书单。之后也会陆续再分享一些其他主题。
5、这些课程大纲来自美国、英国、加拿大、澳大利亚、新西兰这五个英语国家，因此自然存在很强的偏向和不足。若能有中国、欧洲、日韩的书目补充会更好。不知道中国的老师们是否愿意公开分享课程大纲？
6、书单中有一些条目重复，这可能是因为是同一本书的不同版本。
7、英文版在这里：http://explorer.opensyllabusproject.org/
| 排名 | 书目 |
|---|---|
| 1 | The Elements of Style 风格的要素 Strunk, William, 1869-1946 |
| 2 | The Art of Public Speaking 演讲的艺术 Lucas, Stephen |
| 3 | Rhetoric 修辞学 Aristotle |
| 4 | Communicate Verderber, Rudolph F. |
| 5 | Mass Media Law Pember, Don R., 1939 |
| 6 | Public Speaking : Strategies for Success Zarefsky, David |
| 7 | The Rhetorical Situation Bitzer, Lloyd F. |
| 8 | Writing and Reporting News : A Coaching Method Rich, Carole |
| 9 | Understanding Media 理解媒介 McLuhan, Marshall, 1911-1980 |
| 10 | The Culture Industry Adorno, T. W., Cook, Rafael Cinéaste |
| 11 | C++ Programming : From Problem Analysis to Program Design Malik, D. S. |
| 12 | Being Digital 数字化生存 Negroponte, Nicholas |
| 13 | Gorgias 高尔吉亚篇 Plato |
| 14 | The Media Monopoly 媒体垄断 Bagdikian, Ben H. |
| 15 | Phaedrus 斐德罗篇 Plato |
| 16 | Amusing Ourselves to Death 娱乐至死 Postman, Neil |
| 17 | Video Basics 4 Zettl, Herbert |
| 18 | A Pocket Style Manual Hacker, Diana, 1942-2004 |
| 19 | Everyday Talk : Building and Reflecting Identities Tracy, Karen |
| 20 | I Have a Dream 我有一个梦想 King, Martin Luther, Jr., 1929-1968 |
| 21 | Type & Image : The Language of Graphic Design Meggs, Philip B. |
| 22 | Understanding Media : The Extensions of Man 理解媒介；论人的延伸 McLuhan, Marshall, 1911-1980 和第9项是同一本 |
| 23 | Theories of Human Communication 人类传播理论 Littlejohn, Stephen W. |
| 24 | Computer Networks 计算机网络 Tanenbaum, Andrew S., 1944 |
| 25 | Communicative Behavior and Conflict Between African-American Customers and Korean Immigrant Retailers in Los Angeles Bailey, Benjamin |
| 26 | Self-Help Foster, Norm, 1949 |
| 27 | Broadcast News and Writing Stylebook Papper, Robert A., 1947- Author |
| 28 | Television Production Handbook Zettl, Herbert |
| 29 | Public Opinion 公众舆论 Lippmann, Walter, 1889-1974 |
| 30 | Public Relations Writing and Media Techniques Wilcox, Dennis L. |
| 31 | On Photography 论摄影 Sontag, Susan, 1933-2004 |
| 32 | The German Ideology 德意志意识形态 Marx, Karl, 1818-1883 |
| 33 | Ways of Seeing 观看之道 Berger, John |
| 34 | Cybernetics 控制论 Wiener, Norbert |
| 35 | Data Communications, Computer Networks, and Open Systems Halsall, Fred |
| 36 | Power Without Responsibility : The Press and Broadcasting in Britain Curran, James |
| 37 | The Elements of Journalism : What Newspeople Should Know and the Public Should Expect 新闻的十大基本原则 Kovach, Bill |
| 38 | Writing for Journalists Hicks, Wynford, 1942 |
| 39 | Mythologies 神话：大众文化诠释 Barthes, Roland |
| 40 | The Universal Journalist 全球新闻记者 Randall, David, 1951 April 10 |
| 41 | Media Literacy 媒介素养 Potter, W. James |
| 42 | Practices of Looking : An Introduction to Visual Culture 观看的实践 Sturken, Marita, 1957 |
| 43 | Is There Any Ketchup, Vera?': Gender, Power and Pragmatics Cameron, Deborah |
| 44 | UNIX Network Programming Stevens, W. Richard |
| 45 | C : How to Program Deitel, Harvey M., 1945 |
| 46 | Neuromancer 神经漫游者 Gibson, William, 1948 |
| 47 | Writing for Television and Radio Hilliard, Robert L., 1925 |
| 48 | Silent Spring 寂静的春天 Carson, Rachel, 1907-1964 |
| 49 | Film Art : An Introduction Bordwell, David |
| 50 | Rhetoric Whately, Richard, 1787-1863 |
| 51 | Technologies of Freedom Pool, Ithiel De Sola, 1917 |
| 52 | Henry V 亨利五世 Shakespeare, William, 1564-1616 |
| 53 | The Structure of Scientific Revolutions 科学革命的结构 Kuhn, Thomas S. |
| 54 | Brave New World 美丽新世界 Huxley, Aldous, 1894-1963 |
| 55 | The Dynamics of Persuasion Perloff, Richard M. |
| 56 | Power Without Responsibility : The Press, Broadcasting and the Internet in Britain Curran, James 和第36项是同一本 |
| 57 | Flat Earth News : An Award-Winning Reporter Exposes Falsehood, Distortion and Propaganda in the Global Media Davies, Nicholas |
| 58 | Power Foucault, Michel, 1926-1984 |
| 59 | Public Relations Cases Hendrix, Jerry A. |
| 60 | We the Media : Grassroots Journalism by the People, for the People Gillmor, Dan |
| 61 | The Press and America 美国新闻史 Emery, Edwin |
| 62 | Hamlet 哈姆雷特 Shakespeare, William, 1564-1616 |
| 63 | A Short History of the Movies Mast, Gerald, 1940 |
| 64 | Advertising and Promotion : An Integrated Marketing Communications Perspective Belch, George E. (George Edward), 1951 |
| 65 | Freedom of Speech in the United States Tedford, Thomas L. |
| 66 | Interviewing for Journalists Adams, Sally, 1933 |
| 67 | Historical Methods in Mass Communication Startt, James D., 1932 |
| 68 | Designing Web Usability Nielsen, Jakob, 1957 |
| 69 | Wireless Communications Goldsmith, Andrea, 1964 |
| 70 | News Reporting and Writing 新闻报道与写作 Mencher, Melvin |
| 71 | The Practice of Social Research 社会研究方法 Babbie, Earl R. |
| 72 | Writing Feature Articles Hennessy, Brendan |
| 73 | On Liberty 论自由 Mill, John Stuart, 1806-1873 |
| 74 | Some Sources of Cultural Variability in the Regulation of Talk Philips, Susan Urmston |
| 75 | Wireless Communications : Principles and Practice Rappaport, Theodore S., 1960 |
| 76 | Introduction to Communication Research Reinard, John C. |
| 77 | A Rhetoric of Motives Burke, Kenneth, 1897-1993 |
| 78 | Rhetoric in Popular Culture Brummett, Barry, 1951 |
| 79 | Public Relations Bernays, Edward L., 1891-1995 |
| 80 | Journalism Online Ward, Mike |
| 81 | A Manual for Writers of Term Papers, Theses, and Dissertations Turabian, Kate L. |
| 82 | The Non-Designer's Design Book 写给大家看的设计书 Williams, Robin, 1953 |
| 83 | Life on the Screen : Identity in the Age of the Internet Turkle, Sherry |
| 84 | The Road Ahead Gates, Bill, 1955 |
| 85 | Mediamorphosis : Understanding New Media 媒介形态变化 Fidler, Roger F. |
| 86 | Walden 瓦尔登湖 Thoreau, Henry David, 1817-1862 |
| 87 | Gender and Discourse Tannen, Deborah |
| 88 | The Content Analysis Guidebook Neuendorf, Kimberly A. |
| 89 | Great Expectations 远大前程 Dickens, Charles, 1812-1870 |
| 90 | Principles of Marketing Kotler, Philip |
| 91 | Letter From the Birmingham Jail King, Martin Luther, Jr., 1929-1968 |
| 92 | Screenplay : The Foundations of Screenwriting 电影剧本写作基础 Field, Syd |
| 93 | Orator Cicero, Marcus Tullius |
| 94 | Out of Order Patterson, Thomas E. |
| 95 | Othello 奥赛罗 Shakespeare, William, 1564-1616 |
| 96 | Mrs. Dalloway 达洛卫夫人 Woolf, Virginia, 1882-1941 |
| 97 | Contemporary Advertising 当代广告学 Arens, William F. |
| 98 | Media Research Techniques Berger, Arthur Asa, 1933 |
| 99 | Hair, Hair Long, Debbie |
| 100 | The "Uncensored War" : The Media and Vietnam Hallin, Daniel C. |
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