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2016.11.26

Academic Task 2 Sample Essay

Advertisements are becoming more and more common in everyday life. Do you think it is a positive or negative development?

There is no doubt that advertisements these days have become increasingly common due to consumerism. In my opinion, I believe that there are both positive and negative developments to this.

On the one hand, an increase of advertisements is beneficial as more options can be provided to consumers more readily than ever. Whether on television commercials or highway billboards, the proliferation of advertisements can alert the public on the newest or cheapest products available on the market compared to the past. For instance, there are constant advertisements on national Australian TV channels these days that compete to provide the cheapest prices on food at supermarkets at Safeway and Coles, thus providing consumers with lots of options on the cheapest place to shop at. Therefore, I believe that the commonality of advertisements can be seen as a positive development.

On the other hand, a negative of having too many advertisements is that they promote materialistic behaviours. Being inundated by commercials whether on the Internet or in a magazine that have enticing slogans is not uncommon these days, and they necessitate materialistic goods that we do not need. For instance, beauty brands with campaign catchphrases like "Because you're worth it" market their new products on a multitude of platforms targeting different forms of media whether on Facebook or on TV, hence encouraging women to buy several products that they "need" in their daily lives to look beautiful. An increase of advertisements can therefore be seen as a negative.

In conclusion, I believe from the aforementioned points that there are equal pros and cons that advertisements are becoming more common. Whilst they are advantageous in providing more options to consumers, they can also encourage people to be more materialistic.

[Key vocabulary]

Consumerism n. 消费主义

Readily adv. 容易地

Proliferation n. 增长，扩散

Alert the public on 让公众警惕

On the market 上市，出售的

Options on n. …的选择

Commonality n. 共性

Negative n. 否定

Materialistic adj. 唯物主义的，金钱至上的

Inundate v. 淹没，使充满

Enticing adj. 诱人的

Slogans n. 口号

Necessitate v. 使成为必需，使成为必要

Catchphrases n. 标语

Market v. 在市场上兜售

A multitude of platforms 众多的平台

Aforementioned adj. 上述的

这篇范文的一大亮点就是词汇的使用。词汇非常丰富，并且highly-related to the topic。真心建议大家可以把上述的这些Key vocabulary记录到自己的摘抄本上。同时，大家也可以学习一下单词的多种用法，如market，除了当名词外，还可以做动词用，有在市场兜售的名词。另外，necessitate，aforementioned这些单词也都不常见，非常值得学习。

另外，这篇文章的逻辑结构非常清晰，首段提出观点，接着展开“平衡式“写法。在论述段中，层层推进展开论述，所举的例子也非常切题生动。大家可以适当模仿此文的论述方式，试着运用到自己的文章中哦~

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