特斯拉总裁马斯克说,他之所以将自己早年的错误公之于众,是希望创业者们知道,当他们在打造新事物的时候,是可以犯错的。
五月美国的毕业季,一位中国留学生在全美商学院创业管理学排名第一的百森商学院 MBA 毕业典礼上演讲,他传递了同样的理念:
失败是创业不可分割的一部分;生命的意义不是为了避免失败的。
郭欣作为中国留学生首登百森商学院毕业典礼演讲台,也是唯一一位站在椅子上发表演讲的嘉宾,他的演讲《只有创业者才有资格失败》,比哈佛何江的演讲更契合中国现在的创业大潮。
Hello everyone!
大家好!
I may be the only commencement speaker who stands on a chair to deliver a speech. This is what Babson teaches me – Don't think to be the best. Think to be the only.
我可能是唯一一个在毕业典礼上站在凳子上发表演讲的人。这是我在百森(商学院)学到的:不要(只)想着去做最好,要想着去做唯一的。(百森商学院是美国历史上唯一一所连续23年在创业管理学领域蝉联第一的商学院。)
It is my great honor to speak at our commencement because the audience has no chance to put up laptops and pretend to listen. Today our campus has the highest net worth in the entire year, because we have gathered so many successful leaders from different areas for our commencement.
今天能在毕业典礼上发表演说是我的荣幸,因为此时听众无法打开电脑,装作在听我演讲。(在百森商学院,学生上课可以自由看电脑、手机,非常考验教授的授课水平。)今天学校里的资本净值是全年最高(指与会的企业家很多),因为在这个毕业典礼上,我们汇聚了这么多来自不同领域成功的业界领袖。
I am not as successful as many of you. Then why did I come on to the stage to speak? What wisdom can I share when I have not yet recognized the same successes? Well, I found one thing that is reason for me to talk. That thing is called failure. Yes, I guess I cannot go wrong in speaking about failure.
我并不像诸位那样成功。那么,为什么今天我会站在台上给大家致辞呢?当我还没能获得同样的成功之前,我能分享什么智慧呢?我发现有一样我能谈的东西是今天我站在这里的原因。这个东西我们称之为失败。是的,我猜我谈论失败是最合适不过的了。
On the first week of our program when we played the game of quilts and puzzles, one of our classmates, Jinji offered a nice definition of failure that I still remember today. He said failure means nothing but NOT-SUCCESSFUL-YET.
在 MBA 课程开始的第一个星期里,当我们在玩“被子和拼图”游戏项目的时候,我的一个同学柳锦基为失败提了一个很好的定义,我至今都还记得。他说,失败只不过是“还没有成功”。
Many business schools teach the case study of successes. At Babson, we learned about life. We learned that failure is an integral part of entrepreneurship. I feel so fortunate that many of my favorite professors have ruthlessly warned us how many twists and turns an entrepreneur needs to experience before he or she succeeds. Babson has a featured methodology called Entrepreneurial Thought and Action. And here is my simplified version of it: as an entrepreneur, I need to try out my ideas, fail fast at an affordable cost, reflect on the failure, make adjustments, try it again, fail again. Try it again and again. Fail again and again, and keep trying until one day I make it to success.
许多商学院教的商业案例都是关于成功的案例。在百森,我们学习真实的人生(真实的人生不可能不学习失败就成功)。我们学到的知识是:失败是创业不可分割的一部分。我觉得非常幸运的是,很多我心仪的教授都无数次地警示我们,一个创业者在成功之前需要经历很多的迂回曲折。百森有一个非常有特色的方法论叫做:创业思维和行动。我把它提炼成一个简化版:作为一个创业者,我需要测试我的创业概念,在一个可承受的范围内失败,对失败进行认真反省,调整思路,重复试验,再失败。一次又一次重复试验。一次又一次失败,但是不断努力,直到有一天终于成功。
Failure is such an important factor for success that I would argue everyone of us, future entrepreneurial leaders has to experience failure before we can make some thing really great. Here's a case study for you. Just one more. Think about Apple, the company that changed our lives. Think about their products: the Apple III, the Apple Lisa, the Apple Newton. Wait? Why don't these names sound quite right? Because these products all failed. Now the question is – Could Apple have become what it is today had it waited to launch a perfect product that would never fail? A successful product cannot wait to fail, neither can a person.
对于成功,失败是如此重要的要素。我想提醒在座的各位同学——未来的创业领袖们,在我们最终成就伟大的创业之前,我们将不得不经历失败。有这样一个商业案例,仅此多讲一个案例。我举苹果的例子吧!这个公司改变了我们的生活。想一想他们的产品:苹果 III 个人电脑、苹果丽莎电脑、苹果牛顿掌上电脑。等等!为什么这些名字听起来不那么正确呢?因为这些产品都失败了。问题是,如果苹果公司为了永远不失败而一直等到产品完美了才发布的话,苹果公司能成为现在这样的公司吗?一个成功的产品不能为避免失败而等待;一个创业者也一样。
This is a big weekend for us, and it's even bigger for me. I am graduating today and I am getting married tomorrow. As we leave Babson to start a new chapter of life, let's remember: There are basically three groups of people: Those who do and create, those who watch and comment, and those naysayers who make sarcastic comments. Of all the three groups, only those doers who never keep themselves from trying new and crazy ideas could fail. But they are not afraid to make mistakes, because they know they didn't come to the world to avoid making mistakes. They came to the world to do things that they believe are meaningful. They came to make the world a better place by turning ideas and words into actions. We call these people entrepreneurs.
对于我们来说,这个周末是一个重要的时刻。对我个人而言,更为重要。今天我毕业了;明天我要结婚了。当我们离开百森去开启生活的新篇章时,请铭记:基本上,人可以分成三类。第一类人动手创造;第二类人旁观评论;第三类人讽刺挖苦。这三类人当中,只有第一类人,那些永远无法克制自己尝试疯狂的创新项目的行动者才能够失败(另外两类人没有失败的资格)。但是他们不惧怕犯错误,因为他们知道生命的意义不是为了避免失败的。他们认为生命的意义在于做他们相信有意义的事情。他们的使命是,通过把想法变成行动,让这个世界变得更美好。我们称这一类人为企业家。
To quote prof. JB's words, we have studied so many important cases of entrepreneurs BUT we have not studied the most important one which is our own case. My friends, as we celebrate our graduation, let's also celebrate the start of our journey to the real world. Let's embrace failures in the future! Let's write our own cases by DOING things! DON'T sit back and complain. REMEMBER, Action trumps everything!
在此,我引用 JB 教授(百森商学院管理学系资深教授)的原话:我们已经学了这么多重要的创业案例,但是,我们还没有学到那个最重要的案例——我们自己的创业案例。我的朋友们,今天当我们在此庆祝毕业,让我们也来宣告我们通往真实世界旅程的开始吧!未来,让我们拥抱失败!让我们在实践中写下自己的案例。不要消极抱怨。请记住:行动胜过一切!
Congratulations class of 2016! Thank you!
2016 届毕业生,祝贺大家!谢谢!
文章转自【青稞营】微信公众号:QingKeCamp