-   Report directly to Director to identify PR requirements.

-   Liaise with third party marketing and PR firms regarding press release and collaborations

-   Devise plans to enhance public image of the Chatime brand.

-   Liaise with Taiwan Head Office and UK key demographic market

-   Get feedback from campaigns and report to Marketing and Director

-   Primary focus on Student market and promoting through social media channels, direct to universities 

-   Broadening key demographic from current 18-25 markets to 16-28 markets