· Develop annual, quarterly and ad-hoc plans to achieve business goals and sales revenue target.

· Lead and manage incremental marketing/campaign spend through clear ROI justifications.

· Own and drive online sales number, maximise online revenue and profitability.

· Attract new and existing customers to ecommerce proposition via all customer acquisition methodologies( SEO, e-mail, Affiliates, video display)

· Manage online margin through effective pricing and promotional activities

· Lead the development of business forecasting models, analysing business performance/ROI, providing sales budgets, acquisition forecasts and business analyses and customer performance reports.

· Work alongside the indirect Business Development and marketing teams to ensure customer contact management and sales growth is aligned under a single plan (incremental vs channel shift sales growth.)

· Understanding of multiple ecommerce skill sets including, SEM, e-mail, re-targeting, affiliate programmes, SEO, CRM

· An up-to-date understanding of ecommerce trends and the latest online sales tactics/best practice.

· Commercially astute with a proven track record of growing online sales in a multi-channel organisation

· A highly analytical approach with experience analysing data to understand business performance, customer behaviour, marketing campaign effectiveness and translate them into actionable insights.

· Experience across acquisition, lifecycle marketing, UX and visual design.

· Ability to work in a challenging and fast paced environment with a highly ambitious, international team.

· Excellent presentation skills with ability to present to highest levels of an organisation.

· High level written and verbal communication skills in English is required, fluency in Mandarin Chinese is a plus.

· Highly competent with Excel and other MS Software applications

· A degree level education