Presenter: The much talked about ‘global market’ is seen by nearly everyone in the business community today as being the only market. We know that advances in technology mean you could be offering your products and services to people in Brighton, Beijing or Buenos Aires at the same time. But is it really that easy? And is it really the solution that everyone is looking for, or needs? We talk to three very different companies about their very different experiences of trying to go global. Nicola Melizzano of Caffè Perfetto:

主持：今天，商界人士广泛讨论并大多认为：“全球市场”是唯一的市场。科技日新月异，这意味着无论在布莱顿、在北京，或者在布宜诺斯艾利斯，客户都可以同时间享受到商家的产品和服务。但真的如此简单吗？这真的我们追求的最佳方案吗？已经达到客户需求的最大化了吗？我们将与三家不同企业进行对话，他们将谈谈各自在寻求全球化过程中的不同经历。有请Caffè Perfetto公司的Nicola Melizzano。

Nicola: I didn’t think it was for us at all… We’re a small family company, founded by my grandfather. We produce small amounts of high quality coffee, and supply mostly to bars – we don’t do much in the way of direct retail at all.

Nicola: 一开始我觉得寻求全球化发展一点都不适合我们，因为我们是一家小型的家族企业，是我祖父成立的。我们出产少量的优质咖啡，主要供应给酒吧，没有直接零售。

Presenter: Yet things changed very quickly for this small company after an unexpected offer.

主持：然而，在接受了一笔意想不到的交易后，这个小公司很快发生了大变化。

查看音频和文章详情请点击文末左下角“阅读原文”

温馨提示：欢迎大家随时发送“qa+您的问题”提问关于写作、语法和发音的英语问题，每周三下午16：00--17:00英语专家集中回答。每周放出问答精华，敬请留意。

【如果觉得不错的话，点击右上角“...”分享到朋友圈，好东西可别独享】