CANADA PORK INTERNATIONAL (CPI)
Director Marketing – China
The Director Marketing - China will work closely with the President and with the Vice President, Technical Programs and Marketing Services to implement the industry’s strategy for increasing Canadian pork demand and competitiveness in the Chinese marketplace. This individual will assist in the development and implementation of promotional initiatives that support Canadian pork strategic objectives and the marketing goals of CPI members. He/she will lead in the communication and collaboration of associated marketing activities with the Chinese food industry, traders and Government on behalf of the CPI Canadian team. Responsibilities will be executed based upon the Pork Industry Export Development Plan, the strategies identified in the Chinese Market Annual Operating Plan and specified tactics and budgets. This individual reports directly to the President.
Specific Responsibilities:
• Develop the annual operating plan required to meet CPI’s objectives in China.
• Implement industry’s strategies with a proactive program of seminars, trade-shows, in-store demos and advertising/awareness programs.
• Secure and manage contracted services and designated agencies in an effective and cost efficient manner to support approved marketing initiatives in collaboration with CPI members
• Manage the development, coordination and production of all technical and promotional marketing aids for the Chinese marketplace
• Coordinate and execute activities and budgets relating to specific authorized projects and member requests
• Obtain measurable data and/or relevant information to evaluate the performance of the promotions or technical programs and their success in building demand
• Annual review to maintain/refresh or discontinue existing promotions
• Serve as an information source for channel marketing opportunities and promotions to CPI export members
• Identify opportunities for CPI members to develop joint marketing promotions for retail and food service operators
• Represent CPI at CIQA and other Chinese meat industry meetings.
• Report on Chinese market conditions and proposed new Chinese regulatory requirements.
• Provide background information that will be required by CPI HQ to resolve market issues.
Qualifications and Key Skills: The ideal candidate for this position will possess:
• A bachelor’s degree in Business, Marketing or related field. Meat marketing experience in China would be an asset.
• Good understanding of the Chinese food industry
• Knowledge and experience with import and distribution channels
• Expertise in wholesale, retail and food service marketing promotions
• An understanding of carcass and cut yield and cut-out concepts would be an asset
• High level of professionalism: trustworthiness, dependable and motivated
• Strong written and oral communications skills (English and Business Chinese)
• Strong negotiation skills are essential
• Ability to collaborate and cooperate with diverse groups of people from all sectors of the delivery system; producers, packer/processors, importers, distributors, retail and food service operators and Government
• Desire to seek out new opportunities and improve upon the status quo
• Ability to execute contracts, manage budgets and evaluate performance
• Experience in managing an agency is a plus
• Skills necessary to organize and lead productive meetings
• Computer proficiency including MS Word, Excel, Outlook and PowerPoint
Requirements:
• May require overnight travel and/or work on weekends
• Must live in Shanghai metro area
Job Location:
• Shanghai, China
Application Deadline:
• By 5pm, May 31, 2016
Please send your English and Chinese resume with photo and cover letter to [email protected]
加拿大猪肉国际协会
市场总监-大中华区
加拿大猪肉国际协会（简称CPI）大中华区市场总监将与协会总裁、副总裁、技术项目部及营销服务部紧密联系，以实现在中国市场上增加加拿大猪肉需求和提升竞争力的产业战略；市场总监将协助制定和实施支持加拿大猪肉战略目标和CPI营销目标的促销活动；代表CPI与中国食品行业、贸易商和政府代表沟通及协作联合的营销活动；并根据猪肉行业出口发展计划、在中国市场的年度运营计划和具体的策略及预算来执行所有的工作。该职位直接汇报于协会总裁。
具体工作职责：
• 按照CPI在中国的发展目标要求，制定年度运营计划；
• 开展研讨会、店内演示和广告宣传，组织参加贸易展览；
• 经济有效地通过指定服务商来执行CPI会员企业认可的市场推广计划；
• 开发、协调及制作所有开拓中国市场所需的宣传和技术方面的材料或其它市场推广方法；
• 获取可衡量的数据或相关信息，来评估推广活动或技术项目的效果，及其成功提升市场需求的结果；
• 进行年度工作总结，以维护/更新、或终止现有的促销活动；
• 为CPI出口成员在市场渠道机会和推广方面提供信息来源；
• 为CPI成员的零售和食品服务运营商寻求联合促销发展的机会；
• 代表CPI参加中国出入境检验检疫协会和其它中国肉类机构的会议；
• 汇报中国市场情况，并提出新的中国监管要求；
• 按CPI总部要求，提供相关背景信息，以解决市场问题。
理想的候选人需具备以下任职资格和技能：
• 商科、市场营销或其它专业学士学位；拥有中国肉类市场营销经验者将优先考虑；
• 了解中国食品行业情况；
• 了解进口及销售渠道并富有经验；
• 专业了解批发、零售及食品服务市场推广；
• 了解各部位猪肉最高经济价值者将优先考虑；
• 诚信、可靠、积极的专业素质；
• 熟练的书面及口头语言交流能力（中英文）；
• 较强的商务谈判能力；
• 能与配送系统、生产商、包装处理商、进口商、经销商、零售商、食品服务运营商以及政府部门等良好协作与配合；
• 主动寻求新机遇并改善现况；
• 良好的合同执行、预算管理及绩效评估能力；
• 拥有相关机构管理经验者优先考虑；
• 组织和开展高效会议的能力和技巧；
• 掌握计算机能力，包括微软Word, Excel, Outlook and PowerPoint
任职要求:
• 可能会被要求过夜出差或周末出差
• 申请人必须居住在上海城区
工作地点：
• 中国上海
申请截止日期：
• 2016年5月 31日下午5点前
请把您的中英文简历、求职照及500字中英文自我推荐信发送至: [email protected]
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