The World Photography Organisation (WPO) manages PHOTOFAIRS, art fairs dedicated to photography, with Fairs in San Francisco and Shanghai.

We are seeking a results-focused, enthusiastic London based individual to take the position of Digital Content Executive for PHOTOFAIRS, incorporating both Shanghai and San Francisco. As the Digital Content Executive, you will work alongside the Fair Managers, for both Shanghai and San Francisco, the Group Fair Manager and the WPO Marketing Director, based in London, to help plan and then implement the social media campaign for the events and manage the online presence of the events. You will offer innovative and creative marketing strategies that will make an impact and ultimately drive attendance and awareness to the events.

You will be a self-starting, personable, energetic, autonomous and results orientated individual.

To be successful in this role, you should have a strong understanding of social media and be able to develop and implement a comprehensive social media strategy. You will have strong written skills in order to create the newsletters and, blogs and maintain the content on the website, becoming the “voice” of the brand. Strong time and project management skills are essential. Fluency in Chinese (Mandarin), written and spoken, is absolutely essential for the successful candidate.

-   Source, create and write content for the blog and news section of the website

-   Develop and implement social media strategy to drive awareness and audience attendance on behalf of our exhibitors and generating ticket revenue for the business

-   Develop the brand presence and content on social media channels including WeChat, Weibo, Facebook, Twitter and Instagram

-   Electronic direct mail (EDM) creation and deployment including newsletters

-   Develop and implement online strategy and Social Media marketing

-   Identify and establish relationships with key websites, existing exhibitors and online blogs

-   University Graduate

-   Fluent Chinese (Mandarin) written and spoken

-   Minimum of 1-2 years work place experience in creative writing; knowledge of the art world would be advantageous, but not essential

-   High levels of creativity and innovation

-   Excellent writing skills

-   Understanding of social media

-   Proficient in Microsoft Excel, Word and Outlook

-   Highly efficient organisational skills

-   Attention to detail

-   Able to work under pressure and meet deadlines

-   Able to work autonomously

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