You’ve probably heard a lot about the “big potential in Asia”…why not join a team that lives and breathes this idea every day?

‪Appcoach is a leading and award-winning mobile agency headquartered in China that specialises in mobile UA solutions for Asia. Currently revolutionising the way in which mobile app developers market and grow their user bases globally, Appcoach employs all mobile media channels in driving partner success, including social, platform and in-app. With 9 offices and over 100 employees globally, Appcoach has helped hundreds of advertisers and publishers develop their presence in APAC markets, including some of China’s largest tech companies such as Tencent, Baidu, Alibaba and many more. The company is backed by prominent venture capital firms and growing rapidly.

As Marketing Manager for our London office, you will be responsible to drive the daily marketing activities and long-term marketing strategy for US & EMEA to build brand awareness within the industry and across target audiences, developing a consistent stream of quality content which will support and deliver against the US & EMEA strategic priorities. You will also work with the global marketing team to implement technologies and approaches that translate to the US & EMEA market, leveraging expertise and knowledge to further the scope and efficiency of the marketing department.

‪This is a B2B marketing role ideal for an energetic marketer looking to take responsibility and make a huge impact within a startup environment, heavily influencing the marketing strategy and future of the business. With long-term leadership opportunities, this is a great opportunity for an experienced Marketing Manager with international experience looking to step up and take their career to the next level.

-   Reporting to the Global Head of Marketing, develop and communicate the regional marketing strategy based on US & EMEA business priorities

-   Work with the global marketing team to define and communicate brand and product value propositions that are tailored to regional market audiences

-   ‪Develop and execute regional PR strategy and plan, establishing and maintaining strong relationships with media and editors to gain coverage of press releases and other content to effectively communicate Appcoach’s brand, core concept and products

-   Take ownership and leadership on maintaining all online and offline platforms to build Appcoach’s brand presence across US & EMEA, from social media management to developing website content, mobile and email communications, to brochures and flyers for tradeshows

-   Deliver a consistent stream of quality content & marketing campaigns, on time and within budget, to drive awareness, increase inbound leads and support the sales team

-   Create and manage a data strategy and data acquisition plan to support targeted product marketing plans

-   Coordinate Appcoach’s presence at industry events, attending where possible to provide on-site support and leverage networking opportunities with wider industry professionals

-   Research relevant topics from internal and external sources, monitor competitor activity and stay ahead of the game with timely marketing messages.

-   Monitor & maintain the US & EMEA marketing budget, managing resources to invest in the channels with the biggest ROI

-   At least 3-4 years’ marketing experience with a minimum 2 years’ within the mobile / adtech marketing space

-   Experienced in helping come up with clear marketing strategies and implementing multi-channel campaigns to a B2B audience

-   ‪Impeccable writing skills, experienced in delivering compelling content across many formats (blogs, social media, email, PR, flyers, etc.)

-   Strong networking and influencing skills, able to work with stakeholders at all levels across the business and wider industry

-   Customer-centric mindset, commercially savvy, able to translate customer issues / needs into profitable business solutions

-   Strategic thinker with excellent analytical skills and experience handling a budget

-   Proactive, able to work to their own initiative and meet tight, potentially competing deadlines

-   Ready to roll their sleeves up and hit the ground running as part of a small team, start-up experience a huge plus

-   ‪University degree in marketing or relevant professional qualifications

-   Competitive base salary and bonus structure

-   Comprehensive benefits package including generous holiday allowance, medical & dental insurance, pension

-   ‪Opportunity to join the founding London office team and help shape the future of Appcoach’s business globally

-   A chance to learn more about the Chinese/Asia marketplace

-   ‪Frequent travel across EMEA, plus the US & China

-   Friendly, collaborative colleagues and a flexible working environment

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