Title: Senior Project Manager – Beijing

Location: Beijing

Salary Packages: RMB 180,000 - 240,000 per year basic salary dependent on skills and experiences with performance related bonus

Application deadline:  by 7th September 2018.

Contact email: [email protected]

To act as a key member of the front-line recruitment team representing University of Exeter in China to help deliver the University’s ambitious international student recruitment targets.

To raise the institutional profile and its portfolio of disciplines amongst key recruitment stakeholders in China.

To work proactively with the Regional Manager: East Asia to develop and expand the university’s recruitment operations and channels in targeted cities across China including the planning, implementation, management and evaluation of delegated  recruitment activities and marketing strategies to ensure maximum return on investment.

To be an effective member of the University’s student recruitment team, supporting colleagues in the development of strategic responses to the University’s internationalisation objectives and the acquisition of relevant market intelligence.

Main Duties and Responsibilities:

1. To work with line manager to deliver the University of Exeter Business School’s strategic objectives in respect of the expansion of international student numbers and enhanced diversity by level and subject of study from China.

2. To research market recruitment opportunities for UOEBUS in China and work with line manager to initiate, develop, manage and evaluate recruitment strategies to maximise enrolments from the same.

3. To represent UOEBUS in targeted cities across China as required visiting agents, International Schools and other recruitment partners and attending education fairs and exhibitions from partner organisations. Also to make presentations as appropriate in schools/colleges and universities and to ensure that prompt follow-up action is initiated after such visits, including the submission of post visit reports.

4. To work with line manager to deepen relationships and manage marketing activities with assigned accounts of recruitment partners to ensure Exeter is the first choice destination for high quality students and to maintain individual contact records and databases in line with current University policy. 

5. To handle student enquiries from various recruitment channels including Chinese social medias by working alongside University colleagues  with a view to informing and delivering an ‘end to end’ recruitment, marketing and admissions service. 

6. To work with line manager to initiate, plan and organise local recruitment/conversion focused events in targeted cities including agent workshops/conferences, offer-holder, pre-departure events to raise Exeter’s brand and profile at the same time. 

7. To organise and support planned recruitment activities of University representatives and/or consortium arrangements in China and to monitor their effectiveness. This will involve to provide critical intelligence of terminating unproductive relationships and researching and recommending suitable new relationships as necessary.

8. To support in-country recruitment visits from UOEBUS staff to China including to recommend and devise targeted and efficient visit itineraries to best meet the visit objectives whilst being sensitive to the needs of a variety of visitors.

9. To engage with INTO University Partnerships’ regional staff to help deliver appropriate joint marketing initiatives and, as time permits, to support local representatives understanding of the INTO Exeter pathways and progression opportunities and outcomes. 

10. To proactively keep colleagues and relevant internal stakeholders informed in respect of market information to facilitate policy and recruitment decisions for example evidenced feedback on competitor activity in respect of entry requirements, programme portfolio or appropriate articulation opportunities.  

11. Regularly evaluate the outcomes of recruitment activities in China together with line manager. 

12. To manage an allocated marketing budget for the region in accordance with University guidelines, ensuring that expenditure is in line with CBBC and University guidelines and maximises return on investment and to contribute to development of annual budget proposal. 

13. This job description summarises the main duties and accountabilities of the post and is not comprehensive: the post-holder may be required to undertake other duties of similar level and responsibility as may be required. As the needs of the institution change so the market responsibilities, duties and location of the role may also be subject to change. 

    
    

The job holder should have or be able to demonstrate the following:

Essential :

• A proven track record of outstanding achievement in international recruitment and in developing and implementing successful recruitment strategies. 

• Minimum 3 years’ experience in higher education and international marketing/recruitment environment 

• Proven team working skills and an ability to take on a variety of team roles as required. 

• Ability to work effectively and independently with colleagues at a distance 

• Excellent communication and interpersonal skills appropriate to cross cultural, multi lingual working at all levels (from prospective students to senior academics) including the ability to deliver concise, targeted presentations and written briefings.  

• An excellent knowledge of the China International student market, 

• A good understanding of the post high school Education systems, in both China and UK. 

• Knowledge of Chinese customers’ needs, associated support strategies and a strong commitment to continuous service improvement. 

• Fluency in spoken and written English and Mandarin 

• A good (honours) degree or equivalent. 

• Imaginative, proactive and entrepreneurial approach to marketing and recruitment 

• Commercial acumen and excellent organisation skills in achieving agreed targets 

• Complex analysis, research, planning and project management skills with the ability to establish priorities and monitor performance against objectives. 

• Ability to work autonomously and under pressure to tight deadlines. 

• Computer literacy, including familiarity with Microsoft Office, and statistical analysis.

• Willingness and ability to travel throughout China and to the UK (subject to obtaining appropriate visa) at short notice and without restriction.

  
  

Desirable

• Some experience of working for overseas organization or studying in UK
  

• Familiarity with Chinese digital marketing practices and platforms

The job holder will report administratively to CBBC’s office managers in Beijing/Shanghai, and functionally will report to and be supported by International Student Recruitment, the University of Exeter.

Day-to-day line management will be given from Assistant Director: East Asia, with overall guidance from the Head of International Student Recruitment

Circumstances：

The post requires the ability to travel within China regularly and possibly at short notice without restriction, as well as frequent weekend work and for extended hours during peak periods. Typically travel may account for 18 - 22 weeks per year, usually with visits not exceeding two weeks in duration. In addition it is anticipated that the post holder will make two visits to the UK per annum. However these remain guidelines, and subject to change.

References and Medical Clearance

All appointments are subject to satisfactory reference and medical checks and individuals may be required to complete a medical assessment form before appointment is confirmed. Applicants should note that the University normally contacts referees for short-listed applicants without further advice to applicants. When advising referees please ensure you supply email addresses, enabling us to contact them.

Salary:Competitive package

Location: Beijing & Guangzhou

 Contact: Please send your Cover Letter and CV to [email protected] and make it clear 

Application Deadline: 14/Sep/2018

The post holder’s primary responsibility will be to meet student recruitment targets for Mainland Chinese students to Newcastle University. The post holder will work closely with Newcastle University’s International Office. The job will allow you to develop a good knowledge of the higher education in the UK and in China and build a strong personal connection with Newcastle University. You will contribute directly to the internationalization strategy of the university and grow your career with the university. Your willingness to learn, to work hard and to enjoy the travel is essential to be successful in this role.

Newcastle University is looking for candidates who are interested in working with us on marketing and business development in China (Beijing and Guangzhou), with particular focus on:

• Providing support to the strategic development of Newcastle University in China;

• Recruitment and admission of Chinese students;

• Representing the University at educational fairs and events;

• Developing the University’s agent network and management the agent relations through regularly visiting agent offices and attending their recruitment activities;

• Developing partnerships with Chinese universities and maintain good relations with key stakeholders in China;

• Supporting applicants and their advisers through the Admissions process by providing expert advice on issues such as application procedures, entry requirements, visa processes and living /studying at Newcastle University;

• Liaising with colleagues at Newcastle University to progress applications and ensure a quick and efficient turn-around of enquiries and applications; 

• Working with colleagues in Newcastle to ensure that all relevant marketing materials are in place to support the activities of China market;

• Supporting the development of Newcastle’s social media and digital engagement in China;

• Providing support to INTO in the recruitment of students to INTO Newcastle centre;

• Providing support to the development of Newcastle’s alumni network and alumni activities in China;

• Conducting administration work for the China office;

• Helping the university to develop its profile and reputation in China;

• Implementing other tasks assigned by team leader.

Experience and Skills Needed for the Post:

• Have the rights to work in mainland China;

• Native Chinese and Mandarin Speaker;

• Fluent in English;

• Degree qualification;

• Experience of studying or working outside of China, preferably in the UK;

• Able to travel extensively throughout China;

• Drive to success, attention to details and results oriented;

• Exceptional communication and interpersonal skills;

• Work independently with high-level organization and administrative competence;

• Trustworthy and reliable at all times.      

• One or more years’ experience in a role relating significantly to international student recruitment;

• Working with recruitment agencies to maximise international student intakes;

• Graduate of Newcastle University or a British University;

• Postgraduate qualification;

• A range of personal contacts i.e. British Council, agents, staff at other institutions etc.

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Position: Marketing Assistant

Location: Wenzhou

• Assist with implementing the brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral.

• Support the Regional and Central Digital Marketing team to optimize the development of the website and demonstrate leadership for the school at every stage of the parent online research journey.

• Support the Regional and Central Digital Marketing team to develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.

• Assist with building the school online community through social media, driving both followers and engagement (shares and comments).

• Assist with development and execution of event management procedures to ensure all events are executed efficiently and effectively. 

  
  

• Bachelor’s Degree

• Fresh returnee graduates with the relevant internship experience is a plus

• Outstanding written and verbal communication skills in English

• Good cross-cultural, interpersonal & communication skills

• Creative and technical thinking ability

• Self-motivated, flexible and adaptable to different tasks at hand

• High level of integrity

Position: Director of Admissions & Marketing

Location: Foshan & Nantong

How to apply: [email protected]

• Adapt and implement the Parent Experience Journey for the school.

• Lead, coach and guide the Admissions team to deliver annual enrolment targets.

• Lead, coach and develop the team to maintain accurate data in school systems, enabling responsive decision making through the enrolment process and accurate forecasting during annual planning.

• Lead, coach and guide the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communications strategies and activities which deliver the key school messages in a timely, relevant and engaging way.

• Provide appropriate leadership, coaching and best practice sharing to MAC team, the Principal, SLT, academic faculty and regional / global MAC team.

• Bachelor degree

• Bilingual English / Mandarin speaker

• 7-10 years’ experience in a Sales/Marketing role with demonstrated success in growing/increasing sales in a competitive market

• Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development

• Experience of having worked within a service delivery sector, education sector experience a bonus

• Strong leadership skills and proven ability to manage a team to achieve and succeed desired outcomes