The Opportunity

An excellent opportunity has arisen for a recent graduate looking to start their career in digital marketing. Propeller TV is looking for an high calibre marketing professional to assist the Marketing Manager in implementing the company's digital marketing strategy.
Propeller TV is a London-based TV broadcaster and media company, delivering engaging Chinese related culture, lifestyle, business, and knowledge to the UK’s English speaking audience.

Your Responsibilities May Include

• Measure campaign performance, create report and analysis, adjust and optimize

• Market research, data collection and analysis, database management

• Assist in planning, implementing and evaluating digital strategy

• Assist in managing the company's social media activities including Facebook, Twitter, Weibo to name a few, developing engaging content and raising awareness of the business through these channel

• Manage and update the company’s website, keeping it up to date on a daily basis

• Promote TV programmes and corporate events across all digital channels

• Assist with other aspect of marketing when needed, including translation, taking calls, event organising, personal assistance, and other duties as assigned

Requirement

• Bachelor’s degree and above

• ESSENTIAL: Excellent verbal and written skills in both English and Mandarin

• Experience of digital marketing tools, including email marketing, display, SEO, PPC, and content marketing

• Experience in using Google Analytics

• Familiarity with WordPress, Drupal or a similar CMS

• Social media savvy: confident and active in using social media accounts like Facebook Page, Twitter, LinkedIn, Weibo, Weixin, Youtube, and Youku

• A track record of writing copy and blogs

• The ability to prioritise and co-ordinate a busy workload and work on own initiative

• Basic HTML knowledge is a plus

• Basic graphic design is a plus

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