TD Tom Davies offers Bespoke, made-to-measure eyewear, and ready-to-wear frames. We are seeking a Brand PR and Marketing Executive to nurture a strong industry network, increase brand awareness and develop an enviable company image by developing and executing an effective communication and media relations strategy.

-   Develop the PR strategy and campaigns focused on the brand, retail stores and Tom's personal profile

-   Nurture good relationships with press and media for consumer publications, major national newspapers and social media bloggers

-   Manage stories and product call-ins, keeping the brand well placed in line with the overall strategy

-   Execute press launches, press packs and standard releases to relevant consumer magazines, journals, online sites and broadcast media

-   Manage media inquiries and interview requests, following up leads and making introductions

-   Evaluate opportunities for co-branding, design partnerships, sponsorships and advertising on an on-going basis

-   Manage social media output: Instagram, Facebook, Periscope, in-house optician platform

-   Maintain a focused interest in industry trends and activity, looking at the luxury sector and relevant developments surrounding the brand

-   Maintain the brand asset library, brand book, and all other related asset related activities

-   Liaise and manage relationships with the Public Relations and other engaged agencies

-   Liaise with the workshop in China for press and placement product; alongside the printers in China for brochures and press material

-   Assist in the development and managing of the brand retail stores marketing calendars

-   Organise events in our branded retail stores and for opticians to raise brand awareness

-   Bachelor's degree or higher in relevant subject

-   Fluent English with exceptional writing and editing skills for clear communication

-   With our large European market, other European languages are highly desired

-   Mandarin language highly desired, as effective communication with China team essential

-   IT literate and desire to learn new software, e.g. Mailchimp, Google Analytics

-   Commercially savvy with a good understanding of drivers of budget management

-   Excellent communication skills; ability to energize others by conveying a compelling vision

-   Excellent project management and budgeting skills, able to plan and manage time effectively

-   Professional and positive approach

-   Strong leadership skills and ability to influence cross-functionally

-   Strong in building relationships and able to communicate at all levels

-   Team player, self-starter and able to work under their own initiative

-   Has a can do attitude, and unafraid to go the extra mile when needed