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坐标:Mayfair
公司:Global Jewellery Brand
职位:Digital Marketing Coordinator (Mandarin Chinese Speaker)
性质:Permanent, Full-time
申请方式:阅读原文,点击链接申请。(如果链接打不开,请联系小编哟)
Based at an internationally renowned jewellery brand's HQ in London, the Digital Marketing Coordinator is responsible for maintaining the brand's presence across digital channels. This includes development and enhancement of content for a new multi-lingual website, paid search and social channels; management of multilingual content (website, paid media campaigns and social channels in China, Japan, Korea and Russia) and the coordination of social media content and user engagement across the brand.
Due to the nature of this role, it is essential for all candidates to be fluent in Mandarin Chinese language.
Main duties & responsibilities
Responsible for day-to-day digital content briefing and coordination
Support the Head of Digital with the end-to-end launch of a new multi-lingual brand website
Execute CMS and content updates across all brand websites
Act as a point of contact for brand's global digital agency team
Provide direction to digital creative teams (copywriters, art directors) on required content updates
Collaborate with internal stakeholders to extract content and stories
Collaborate with PR team as required to align the website with media messaging
Brief copy as defined by agency recommendations for SEO optimisation and performance
Support with day-to-day social media execution for the brand
Maintain the social content calendar in collaboration with the Head of Digital and Content Manager, to drive organic visits, fan growth & engagement for the brand
Collaborate with regions to extract and aggregate engaging content
Coordinate in-language Brand PPC and digital campaigns
Drive online enquiries, in-store appointments and measure all activity against agreed KPIs
Other key collaborations
Support the Head of Digital on all digital build projects (e.g. a new brand website, a new brand asset management system)
Collaborate to integrate digital and CRM efforts, including but not limited to Salesforce/website integration
Desired Skills and Experience
You will already possess a minimum of 2 years of experience in Marketing and experience in luxury brands is preferred
An understanding of the Chinese digital landscape is preferable
You must have past experience in cross-channel digital marketing
You must be able to demonstrate strong project management and organisational skills
A Mandarin Chinese speaker is essential and any Japanese language ability would be helpful
Hold a British Passport or have indefinite leave to remain in the United Kingdom
Required
Bachelor's education
Content Marketing experience: 1 year
Social Media Marketing experience: 2 years
Marketing experience: 2 years
Chinese
Do you have indefinite leave/hold a permanent Visa to remain in the UK
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