Location：Shanghai
Number：1
Are you an enthusiastic self-motivated individual?
Looking for your next challenge in Digital Marketing?
If you are passionate about digital marketing, have sharp social media skills and looking to drive forward the development of marketing activities then apply today!
We have a fantastic opportunity for a Digital Campaign Manager to join Tourism Australia, based in our Shanghai office.
This position works collaboratively in the digital team to implement the Online Strategy for Tourism Australia in the region. Working predominantly on marketing initiatives and spanning the scope of projects across the organisation. A major focus of this role is the development of technology solutions for marketing programs, as well as working with agencies on creative and media, content development and performance measurement, and other parts of the marketing process, including customer conversion.
To be considered for this role, you will have:
Highly developed English language skills (reading/writing and oral/aural)
Highly developed Chinese languages skills (reading/writing and oral/aural)
Strong project management skillset
Strong working knowledge of MS Office
Tertiary qualifications in Marketing or other related field
Australian Tourism Industry/Products/Markets
Strong Project/Campaign/Timing management
Digital & Social marketing, Media Buy
Creative & Media Agency management
Database Management/Corporate System
Tourism/Travel knowledge
Ability to:
Manage and deliver campaigns/projects effectively, on time and on budget
Prepare and deliver information effectively in a variety of digital media for a diversity of audiences
Produce clear and persuasive documents that are audience appropriate
Build and maintain strategic internal and external partnerships
Re-examine traditional strategies and practises, and proactively look for new ideas and ways to improve products, services and work processes
Make TA’s relevant digital platforms the leader of all TA communications in the Greater China, and tailor delivery of content to 'multi-media' customers
Use initiative to anticipate future trends, problems and needs and take appropriate positive action to solve problems in a systematic and logical manner where necessary
Fully integrate partnership, brand, social and online communication strategies to meet online consumers’ needs
Desired:
Australian Tourism Industry/Products/Markets
Adobe AEM, Analytics, Campaign software
Project Visio, HTML5
Location：Shanghai
Number：1
We have an exciting opportunity for a Public Relations Manager to join our Consumer Marketing team at Tourism Australia, based in our Shanghai office.
Are you highly motivated? Can you think and express yourself creatively and strategically, whilst demonstrating a strong attention to detail? Are you flexible and adaptable, relish a fast moving environment? If so, then this is the role for you.
This position is responsible for developing and implementing public relations programs that facilitate effective message dissemination to media and other external stakeholders and that underpin Tourism Australia’s brand positioning and marketing activities in China. This includes putting effective measurements in place to validate the return on investment that these programs deliver.
You will work closely with the representative offices in other Chinese cities, as well as Sydney office to ensure consistency of messaging and that public relations opportunities associated with all China activities are fully leveraged, and that TA’s public relations resources, including agency partners, are managed efficiently and effectively.
To be considered for this role, you will have:
General marketing & PR experience (minimum four years)
Exceptional written and verbal communications skills in Chinese and highly developed English language skills in reading/writing, and oral/aural
Excellent understanding of public relations strategy development and activity measurement
Understanding of search leverage public relations
Strong working knowledge of MS Office
Tertiary qualifications in Marketing, Public Relations, Communications, Journalism, or other related fields
Good understanding of Australia including Australian tourism products
Good understanding of Web 2.0 including knowledge of online content creation, optimisation, digital marketing techniques and social media
Excellent media networks in China (traditional and non-traditional) and relationship building expertise
Demonstrated experience developing media relationships (traditional & non-traditional)
Experience leveraging PR to achieve consumer awareness and brand preference Supplier management
Ability to think creatively to implement innovative ideas and solutions, while still maintaining a systematic and logical approach to achieving outcomes
Financial management, including budget management experience
Australian Tourism Industry/Products/Markets
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