2015.08.29 G类Task 2 范文

Some people think that advertising is useful and informative. Other people think advertising provides false information and simply increases prices of goods. Discuss both views and give your own opinion.

【老题老题！但是似乎没有那么容易构思到棒棒的观点怎么破？其实，大家可以试着把这个题目简化一下：既然是discuss both views，那么就先确立两个观点——advertising is useful and informative, 还是 false information & increase price? 既然两边都要讨论，那么就一方1-2个观点即可。 】

More people have begun to question the actions of companies in recent years, and this has brought up debates about advertising, with some maintaining that ads serve a purpose, while others argue they are misleading and only work to raise prices. Personally, I do not think all advertisements can be placed into one category, as some are helpful and some are misleading.

【显而易见，作者的观点是some ads are helpful but some are misleading. 这样就是一个很好的开头！解析问题，给出自己的观点，就算用词简单，但依然是一个好的Introduction。这就是所谓的不需要复杂，但讲究清晰准确。】

Granted, advertising certainly raises the price of goods. As a fundamental aspect of business, companies must sell products at prices greater than their costs, so as to make a profit. As advertising typically incurs a cost, prices must be set at a point high enough to cover the additional cost of advertising.

【诚然，广告一定会提高物品的价格。为何？因为广告也是一种支出，商家也需要make a profit。合情合理！】

Meanwhile, the use of advertising to increase sales with misleading tactics is concerning. Whether looking at previous campaigns that were aimed at making smoking look cool to children, or unhealthy foods that are marketed towards kids, ads can misrepresent the reality of some products. Personally, I can remember ads for sugar-filled cereals like “Cocoa Puffs” that stated the cereal was part of a healthy breakfast, when in reality, the amount of sugar consumed in one bowl exceeded the recommended daily amount of sugar.

【同时，有些时候广告也是有误导性的。特别是有些产品，针对的消费群是孩子，可能会有一些不实的信息。作者使用了一个生活化的例子— Cocoa Puff，广告的信息内容其实和本身并不符。用事例辅证观点，说服力棒棒哒！~】

However, advertising can be used to inform people on important issues. As technology has increased, new concerns have also come about, and one such example is the practice of texting while driving. Studies have shown that distracted driving has led to many accidents, endangering lives in the process. I can still remember ads that warned against the practice, one in particular that showed the last text of a 16 year old girl before she died in an accident.

【反过来说，广告在某些时候能传达一些非常重要的信息。这里的事例举得非常的贴切，就比如说交通安全广告。一个女孩，开车时发出了一条短信，却丧生于车祸。这样一条有教育意义的广告，真的是说明了广告也非常有价值！】

Personally, I feel that advertisements need to be judged on an individual basis. While some can be misleading, and others informative, many more are also simply used to promote brand awareness and recognition. Commercials like those for ‘Red Bull’ use the slogan “Red Bull gives you wings’. To use a legal term, the ad is not misleading but only ‘mere puffery’, as no reasonable person would actually believe a product could give them wings. Such advertising is a cost that serves companies well, and it would be wrong to ban this type of ad, or an informative one, on the basis that some are highly questionable.

【分析完了两边的观点，轮到作者阐述自己的观点了。作者觉得，advertisements need to be judged on an individual basis. 没错，不同情况不同处理。】

In conclusion, many companies use advertising as a tool, and despite the fact that some companies misuse that tool, many advertise their products or services responsibly, while governments can use ads to inform the public on important topics, which means that all ads need to be judged on their own merit.

【整篇文章看下来，小伙伴们有发现什么特别难特别浮夸的表达么？没有！但是词句部分依然是高分。为何？因为词不在于难不在于大，而在于精准。举个最简单的例子，我们说中文的时候，说 “看一个东西”，一般情况下，会说 “端详”吗？显然不会。那么英文也是一样的道理。用词在于准，不在于大。合理运用现有的词汇量，搭配不出错，那么你的词汇部分得分也不会难看！】

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