和经济学考试类似的business商务A-Level课程,是不是更容易拿好成绩

2017年03月23日 英国中学


20159月起,A-Level中的business商务课就被列入改革名单,将应用商务学和商务研究整合成一个课程,也就是现在的business


CIE和AQA下的business


CIE的business内容涉及商务及其环境,人力资源,市场应营销,运营及项目管理,金融与会计,策略管理这些,教学内容根据市场的变化做了一些更新,比如金融会计部分中所有关于‘预测现金流’的内容被划入AS中进行教学,一些术语也因为潮流的变化进行了替换,比如把balance sheet换成了statement of financial position,然后内容也做了一些删减,比如人力资源管理部分就删去了惩戒制度等等。

 

AQA自2015年9月起开始授课的新business课程,内容主要包括商务定义,管理领导及决策,决策之下的市场营销/运营/财务/人力资源管理四个部分,以及只有在A2才会上的分析商务策略定位,选择策略方向,策略方法,管理战略性改变。

 

Business商务课程的被接受程度


Business的考试和经济学考试有点类似,都会有数据和案例分析,就AS部分的考试而言,business的考试相对经济学简单,拿到好成绩的几率更高。

 

至于科目的被接受程度,大部分学校的大多专业都接受A-Level的business科目,甚至会将其列为首选科目(prefered A levels),但是这里也需要具体问题具体分析,就比如,business商务是在UCL大学本科入学的首选科目之中,但是在LSE,商务类课程就在‘最不喜欢的科目’之列。

 

感受一下business科目AQA考试局2014年AS paper 1的部分选择题和问答题

 

1. A business collects information from asmall group of customers in order to discover why they like a particular product. This is an example of which type of marketing research?

A Qualitative, primary market research

B Qualitative, secondary market research

C Quantitative, primary market research

D Quantitative, secondary market research

 

2. On what is a piece rate system of payment based?

A The amount of overtime worked

B The company’s profit level

C The number of hours worked

D The number of items produced by theemployee

 

3. What are the features of a ‘cash cow’ in the Boston Matrix?

A High market share in a high-growth market

B High market share in a low-growth market

C Low market share in a high-growth market

D Low market share in a low-growth market

 

4. Price skimming involves setting a price that:

A is most appropriate when demand is priceelastic

B allows a firm to target the mass market with a low price

C is high in order to ensure a high profit margin

D is suitable for a product in the decline stage of its product life cycle.

 

5. According to Herzberg’s ‘two factortheory’ of motivation, which one of the following is a ‘motivator’?

A Better working conditions

B Greater promotion prospects

C Higher basic pay

D More job security

 

6. Opportunity cost is defined as:

A the next best alternative

B the initial cost of an investment

C the money spent on the choice made

D the average cost of a new idea.

 

7. Which of the following will result in anadverse variance?

A Actual expenditure on fuel lower than inthe budget

B Actual raw material costs higher than the budgeted figure

C Sales revenue actually received greater than in the budget

D Budgeted wages less than actual wages

 

问答题类

Explain one possible use of market mappingfor a new sports shop.

 

The following data applies to a smallbusiness.

• Selling price = £18

• Variable costs per unit = £6

• Break-even output = 550 units

Calculate the fixed costs of the business.Show your workings

 

Analyse one way in which a largehouse-building firm might respond to a new competitor setting up in its market.

 

遇到这些命令式的术语如何去布局答案都可参考A-Level经济学考题常见术语解析并附带考题示例

 

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