With increasing competition between various companies across countries, there has been a peak in the number of advertisements. In my opinion, consumers are significantly impacted by advertisements and they can be protected by implementing certain simple yet effective measures.  

Advertisements play an important role in guiding consumer behaviour and decision making. For instance, several adverts comprise celebrities as brand ambassadors for certain products or companies who can easily sway people into buying the product. Moreover, consumers are able to build on the product’s performance, brand image as well as uses through commercials, wherein they might take facts at the face value that drive their consumer decisions. For example, Dettol’s advertisements mention how the soap kills 99.9% of germs and many consumers believe this to be true without any research of their own.

In essence, with the increasing number of commercials, every brand is belittling the other, and there is escalating confusion amongst today’s consumers. Consumers can be protected from the impact of commercials with measures such as government run consumer awareness programmes as well as stringent consumer laws. Higher enforcement of certain requirements such as disclaimers and warnings and limitation of the number of times the same ad can run in a day can reduce the number of unnecessary advertisements. Such measures will allow consumers to gain knowledge of identifying hoax information and controlling excess information, and to make better decisions.

In conclusion, I believe that advertisements have a grave influence on consumers’ choice which can guide their decision making process. Such influence can be curbed through increase in consumer consciousness and enforcement measures which will further enhance protection of consumers from influential commercials.

Implement: Vt. 实施，执行，使生效

Simple yet effective: 简单却又有效；yet: 还，但是，然而

Guide consumer behaviour: guide: Vt. 引导，带领；引导消费者的行为

Comprise: Vt. 包含，由…组成，由…构成

Brand ambassador:  短语搭配，就是我们平时所说的 “品牌代言人”，”品牌推广大使”。

Sway… into:  sway: Vt. 影响，摇摆；sway sb. into的意思为：说服sb.去做sth.

Take facts at the face value: face value: 面值，表面价值；take facts at: 可以理解为：相信…为事实。

Belittle: Vt. 轻视，贬低

Escalate confusion amongst: escalate: Vt. 使逐步上升，逐步增强；增加…的困惑。

Stringent: adj. 严格的，严厉的，

Disclaimer: n. 免责声明

Hoax information: hoax: n. 骗局；Vt. 愚弄，欺骗；欺骗性的信息。

Have a grave influence on: grave: adj. 重大的，严肃的；对…有重大的影响。