澳洲版“什么值得买”即将改成中文版,荞爸的澳洲来信微信公众号文章

亲爱的微友：

首先介绍一下OzBargain。已经登陆澳洲的朋友或许已经熟知了这个澳洲网站，但国内的朋友可能闻所未闻。

跟“什么值得买”一样，OzBargain就是一个由用户自主发布的商品打折信息、优惠活动的网站，拥有250万用户，月浏览量3500万次。在只有2000多万人口的澳洲，这已经是不俗的成绩。

而今天我才知道，OzBargain的创始人是一个华人。

Scott Yang于1999年毕业于新南威尔士大学计算机系，毕业后一直从事软件开发工作。2006年，他出于个人兴趣开发了OzBargain这个网站。按照他的说法，建立这个网站的主要原因是“喜欢便宜货”。

一开始，他只是在自己的博客上发布自己发现的打折信息，后来他的博客的追随者越来越多，好多人把他们自己发现的信息发送给他发表。后来，他索性就建了这样一个网络社区，让大家可以尽情分享。

当然，这个网站的语言是英语。

但是，今天早上我随手打开这个网站，被跳出来的画面吓了一跳——网站首页居然出现了中文。

点开链接，就是Scott写给用户的一封信：

[公告] 澳八根将全面中文化 (Announcement: OzBargain Is Changing to Chinese)
scotty on 01/04/2018 - 04:20
澳大利亚在改变，澳八根也需要改变
澳大利亚 2016 年人口调查指出：
有超过五十万中国出生的华人住在澳大利亚
十分之一的悉尼人口是华裔血统
十万个中国留学生在澳大利亚的大学读书
因为地理上靠近远东邻邦，许多海外学生留下了成为居民以及越来越多的移民，澳大利亚的亚洲话是避免不了的。你只要看看去年澳八根网聚的照片和直播就知道－你将不难发现在在澳八根上占强势的人群是哪些！
但这不仅仅只关乎在澳大利亚的华人人口。还有就是中国的购买能力。最近十年来中国扫空了澳大利亚的奶粉鱼油，买了我们的房子，买了我们的农地，买了我们的煤矿，甚至还买了我们的政府官员。很明显地他们对便宜货也是很有兴趣的。几个星期前我与一个澳八根客聊天，他现在在另一家折扣网站工作，市场是在澳大利亚的中国人。他的网站突然挤爆从中国的访客来买澳洲这的奢侈品（iPhone X, 名牌包等等）假想澳八根也可借此打开有十四亿潜力的市场？喀亲！
所以为了更好地照顾不断改变的澳八根客以及让这网站打开更大的市场，澳八根决定改变它的方向。我们的主题色调将采用中国伟大的红色，而语言也将慢慢地转变为中文。在论坛里每当有人问应该学哪种语言，被推荐的绝对是中文。电视剧萤火虫与冲出宁静号早在十五年前就已经知道未来的人一方面用英文沟通，另一方面用中文粗话彼此诅咒，而我们都知道哪种表达方式更重要！
已完成的改变
网站名从 OzBargain 改成澳八根，并以红色为主题色
最上头选单改为中文
公告都将用中文，但有介于一些土澳语言能力有限，将附上一小段英文概要
主页上小米专用链接。这是澳八根最爱的一个中国品牌，但可惜的是他们还是没有赞助我们复活节的寻宝项目
其他改变计划
要是访客从中国来，自动把价钱转换到人民币
Udemy 将提供学习普通话课程的优惠码
房地产优惠讯息，特别是精英中学附近的
链接到代购网站帮助你把所购买的运回中国
最后，谁然我们尚未与党的数据仓库订好协议，但敏感话题还是不要提，比如说**与**的独立等等。它们会在不通知情况下被**掉。
最最后。这边谁有马云叔叔的联络方式？想问问他有没有兴趣收购一个澳大利亚折扣分享网站…

下面还有英文版本：

Australia is changing, and so should OzBargain
According to 2016 census and various stats that I cannot be bothered linking to, there are now
More than 1/2 million China-born Chinese living in Australia.
More than 10% of Sydneysiders claim to have Chinese ancestry.
More than 100,000 Chinese overseas students studying in universities around Australia.

With geographic proximity to our East-Asian neighbours, overseas students becoming permanent residents after graduation and increasing influx of immigration — Australia becoming more Asianised is inevitable. Taking a look at photos and livestream from previous year's OzBargain meetups, and it is not hard to figure out OzBargain's dominating demographic.
However it's more than just the Chinese population in Australia. It is also about China's purchasing power. Over the last decade China has cleared out our milk powder & fish oil, bought out our flats & houses, our farmlands, our coal mines and even our politicians — and they are obviously also looking for bargains. A few weeks ago I had a chat with an OzBargainer who now works at a competitor deal site targeting Chinese in Australia. Instead of local traffic, his site is flooded with visitors from China shopping for luxury products in Australia (iPhone X, designer bags, etc). Imagine opening up OzBargain to 1.4 billion potential shoppers?! Ka-ching!!

So, to serve the ever-changing OzBargain demographic better AND to open this site to a huge potential market, OzBargain has also decided to change its course. OzBargain will now embrace the glorious Chinese-red (our new theme colour) and gradually change the language to Chinese. After all whenever "what language should I learn" got asked in the forums, the answer has always been Mandarin. Firefly/Serenity got it right 15 years ago — in the future most people will speak English and swear in Mandarin, and we all know which form of expression is more important.

What's Changing
Our name will be changed to ào bā gēn and theme colour to red.
Top navigation menu will all be changed to Chinese.
Announcement will be done in Chinese, and for those who are linguistic challenged, a brief English translation will also be included.
Dedicated Xiaomi link on the home page. That's the Chinese brand we all love. Unfortunately they still won't sponsor our Easter treasure hunt.
Planned Improvements
To realign with our future goal, these changes are planned for the rest of the year:
Automatically show prices in ¥ Renminbi if you are visiting from China. We just need a bit adjustment to our implementation last year.
Exclusive coupon code for free Mandarin lessons at Udemy.
Real Estate Bargains section, especially houses around Selective high schools.
Quick links to mail forwarding service to send Australian products back to China.
Finally, while we have not yet finalised a deal with CCP on their "data warehousing" project, it would be impolite to mention taboo subjects such as Tibet or Taiwan independence. These will be removed without notification.
PS: Anyone has Uncle Ma Yun's contact detail handy? I would like to ask him whether he is interested in acquiring a little Australian deal sharing website…