Digital Platform and Data Manager
JOB CLASSIFICATION: Project/Program Manager
BUSINESS UNIT: International Greater China
BAND: 3
As the Chinese digital landscape and consumer digital behaviour are ever evolving, this position works collaboratively with the rest of the marketing team to develop and consistently sharpening digital strategy for Tourism Australia in the region. The position works predominantly on digital platform on-gong maintains, data collection from different data sources, data analysis, drive learning, insight and optimization. A major focus of this role is the development of technology solutions for marketing programs with digital agency, as well as working with different business partners for data sharing, performance measurement, and other parts of the marketing process, including customer conversion.
Working with PR and social team to develop digital content for Aus.cn as well as other digital platform in the Greater China region to effectively promote Australia as a travel destination, in-line with TA strategic direction, branding and priorities. Provide a platform for stakeholder participation in TA digital marketing activities across the Greater China region.
As Tourism Australia is a multinational organisation, this role may require the incumbent to be flexible in the hours worked and travel.
You are…
United… You communicate openly and value relationships
Positive… You are optimistic, collaborate on a global scale and of course celebrate the wins
Genuine… You are a people person with a high level of professionalism and integrity in your interactions ensuring unity
Commercial… You take a look at the big picture and solve problems logically and strategically
Innovative… You challenge yourself with finding new ways of delivering successful outcomes on time and on budget
With high motivation and energy, you will be required to…
Building traffic to Australia.cn and Australia.com
Implementing the strategic direction and application of technologies in the Greater China
Be involved in digital marketing activities in the Greater China
Input into social media strategy and ensure the quality execution of social media activities for China
Collating material, product and content for Internet publishing
Develop programs to maximise the usage and impact of TA digital assets
Working with Media and Campaign manager, implementing and optimising online marketing strategies for Australia.cn and other digital advertising activities in the Greater China
Working with Digital and media agency for data collection, data analysis and driving data learning
Fuelling learnings from data collected from all partnership into the digital communication strategy
Leveraging partnerships through Australia.cn to deliver value to site users and the Industry
Collating and assessing website and reporting
Communicate the effectiveness and learnings from all digital marketing programs
Follow up with STOs on partnership opportunities – implement One-Voice local strategy with local STO partners
Manage productive relationships with digital agencies and other suppliers
Coordinating with online vendors on various technologies
Maintaining content on external sites that integrate with TA’s online activities
Sharing market insights regarding e-marketing and technology with TA globally
Develop and implement strategy to maximise Aus.cn site usage across 3 key platforms for consumer, media, and BE
To deliver on the above, your resume will demonstrate the following…
>> Knowledge
Highly developed English language skills (reading/writing and oral/aural)
Highly developed regional languages skills (where appropriate)
Strong working knowledge of MS Office
Tertiary qualifications in Marketing or other related field
Australian Tourism Industry/Products/Markets
>> Skills
Proven ability to…
Prepare and deliver information effectively in a variety of digital media for a diversity of audiences
Produce clear and persuasive documents that are audience appropriate
Build and maintain strategic internal and external partnerships
Re-examine traditional strategies and practises, and proactively look for new ideas and ways to improve products, services and work processes
Ability to…
Fully integrate advertising, PR, and online communication strategies with all of the consumer marketing teams’ activities
Influencing the overall media mix and increase activity in those media that most effectively delivers on TA’s strategies as outlined in the AOP based on data learning
Use initiative to anticipate future trends, problems and needs and take appropriate positive action to solve problems in a systematic and logical manner where necessary
>> Experience
Compulsory，demonstrated experience in…
Online Marketing
Permission Marketing
Database Management
Data learning
Tourism
Desired, but not essential experience in…
Australian Tourism Industry/Products/Markets
If you think you have what it takes, please send your Resume to：
