Ladybird looks to the future of design with LCC

Some of Ladybird’s most enduring children’s books. Image © Lewis Bush

Students from London College of Communication have joined forces with iconic publisher Ladybird Books in a collaboration that will reimagine the brand in today’s world, as part of its centenary celebrations.

The six-month long project – culminating in an exhibition during London Design Festival – will see students present their concepts to Ladybird with the potential to move their designs into production with chosen retail partners.

“This is an exciting chance for our students to interpret and compare important visual representations from the past with the cultural and societal concerns of today. Not only does this project with Ladybird give our students a glimpse into a world of visual beauty, the Ladybird archive has stirred us to look at and debate the world around us,” said Paul Bowman, Course Leader, BA (Hons) Illustration and Visual Media.

Ladybird’s book illustrations are instantly recognisable. Image © Lewis Bush

The creative heritage represented by Ladybird’s much-loved books is at the apex of the collaboration. Students are challenged to produce a forward-looking item – inspired by an optimistic age – that positions the brand in today’s landscape.

Speaking about the project, Damian Treece, Brand Manager at Penguin Ventures, said:

“Establishing a relationship with London College of Communication during Ladybird’s centenary year was a high priority for Penguin Ventures. We wanted to partner creativity and innovation with a real commercial opportunity for students.

“We have been blown away by their enthusiasm for vintage Ladybird and we very much look forward to seeing final designs.”

Currently in the research and experimentation phase, students will present their concepts to Ladybird in late March before the winners are announced after the Easter break.