British Fortune Group is keen to work with individuals and organization eager to contribute to this rapidly emerging Sino-UK network of opportunity and growth where lies in diverse businesses and prosperity.

Based in Beijing and London, The British Fortune Group brings together the best of Chinese and British expertise and philosophies to create a uniquely fertile space for the creation of trans-national education. Our core businesses are built around helping Chinese individuals gain access to the best of British learning opportunities, both in China and in the UK, whilst connecting British education providers to China’s most ambitious and talented students. With strong links to government, industry and education in both China and the UK, we are keen to work with individuals and organization eager to contribute to this rapidly emerging Sino-UK network of opportunity and growth.

-   Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers both in the UK and China

-   Liaises with client to discuss product / service to be marketed, defines and assesses the suitability of various media

-   Manage the implementation, tracking and measurement of marketing campaigns in light of sales figures, surveys, etc.

-   Brief and oversee the work of internal and external campaign activity

-   Work within a budget and report any overspend

-   Write, edit and proofread copy for promotional materials within marketing campaigns

-   Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels

-   Deliver regular reports of campaign results, including web analysis and evaluation of KPIs

-   Ensure accuracy of marketing materials and provide formal sign off if necessary

-   Collect and use data to inform new campaigns and the evaluation of existing campaigns

-   Take responsibility for conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation

Management skills: As a campaign manager you will devise marketing plans but your team or external agencies will deliver them. Therefore, campaign managers need to guide their team and establish parameters but also delegate rather than micro-manage.

Communication skills: Excellent writing skills in English and Mandarin are a pre-requisite as you will frequently have to write English and Mandarin copy for marketing promotions. But campaign managers also need pristine speaking skills in both language of English and Mandarin. They have to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as senior level managers within the organisation, of the wisdom of proposed campaigns.

Project management skills: As a campaign manager you will have to work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organisation’s output effectively and intervene if things are going off-track.

Numerical skills: A challenging combination, perhaps, but campaign managers need to be good with words and numbers. You will need to acquire data and use it to target selected groups, as well as analyse the success or otherwise of campaigns.