Canada’s Ideal Employers 2013
The results of the Canadian Student Survey reveal how students perceive employers in Canada. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns. Moreover, it is used as a control instrument for measuring the appeal an employer has over its specific target groups.
Fast Facts about our Research – Canada
Number of participants: 28,700
Number of universities targeted: 52
Field period: November 2012 to February 2013
Number of employer evaluations: 84,520
Students are targeted separately according to their main field of study. Use the drop-down window below to see the different rankings.
Undergraduate preferences
Field of study:商业
| Company | Ranking 2013 |
|---|---|
| 1 | |
| Government of Canada | 2 |
| Apple | 3 |
| KPMG | 4 |
| TD Bank Financial Group / TD Canada Trust | 5 |
| Deloitte | 6 |
| Ernst & Young | 7 |
| PwC (PricewaterhouseCoopers) | 8 |
| RBC Financial Group / RBC | 9 |
| The Walt Disney Company | 10 |
| L'Oréal | 11 |
| Bank of Canada | 12 |
| Air Canada | 13 |
| Procter & Gamble | 14 |
| Microsoft | 15 |
| Canada Revenue Agency | 16 |
| BMO Financial Group / Bank of Montreal | 17 |
| 18 | |
| Provincial Government | 19 |
| The Coca-Cola Company | 20 |
Undergraduate preferences
Field of study:工程、IT
| Company | Ranking 2013 |
|---|---|
| 1 | |
| Microsoft | 2 |
| Apple | 3 |
| IBM | 4 |
| Bombardier | 5 |
| 6 | |
| SNC-Lavalin | 7 |
| Government of Canada | 8 |
| Intel | 9 |
| Suncor Energy | 10 |
| Electronic Arts | 11 |
| Ubisoft | 12 |
| Boeing | 13 |
| Hydro-Québec | 14 |
| GE | 15 |
| Imperial Oil | 16 |
| Shell | 17 |
| Research In Motion (RIM) / Blackberry | 18 |
| BMW Group | 19 |
| Hydro One | 20 |
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