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中国医药零售连锁企业家与澳洲分享价值$1.6万亿的非药品市场

Jared Lynch
2016年5月3日 下午12:35出版

超过600家中国医药零售企业家和政府官员将于近期莅临墨尔本，为了一个共同的目标——与澳洲大健康企业签署尽可能多的订单。

中国健康产业工商代表团邀请了澳洲保健品生产厂商和其他健康产品制造商们到阿尔伯特公园对面的Pullman酒店共商健康品商业新机遇。

中国医药物资协会副会长，非药委员会会长马守军先生介绍说：“这次中澳健康品博览会将在6月下旬举行，为期3天，预计峰会结束之际将会收获众多签约。”

马会长还说：“这次中国代表团不会像有些代表团那样——风尘仆仆到，兴致勃勃观，颗粒无收还。”

“这次将会是一场全新的颠覆，企业与企业之间将会签署合同，并且将会是持续增量的合同。我们寻求共建战略合作关系。”

马先生所在的协会代表着全中国24万家药店，是中国健康产业的龙头企业，非药品市场预计总值可达8万亿人民币，（约折合一万六千三百八十五亿澳元）。

这些医药零售连锁企业家将寻求众多产品的来源。诸如各类维他命、婴儿配方奶粉、健康饮料、羊毛和抗过敏床上用品以及其他健康产品。

马先生说该协会代表了中国80%的药店，他们希望仿效类似于Chemist Warehouse的模式，也就是说大部分销售的产品是非处方药品。

他说：“在中国，药房销售量的70%是通过处方药药品，而其他的30%则是非处方药或相关健康产品。医药零售连锁企业家希望借中国中产阶级不断壮大的东风，在非药品营销模式中寻找新的商机。”

“中国健康产业是一个巨大的市场，总值达8万亿人民币，因此这(对于澳洲来说)是一个极佳的机会，来分享这个大蛋糕，”马先生说。

澳大利亚的产品值得信赖，可靠优质，因此他们（中国的药房和消费者）对这些产品非常的放心。”

他说：“协会选择澳大利亚来举办此次活动，是因为即将在12月份生效的中澳自由贸易协定会让澳大利亚的产品变得更有竞争力。”

根据自贸协定，对于医药健康产品的关税最多至10%，这些产品包括了维生素类产品和其他健康产品，而从2019年1月起，关税将逐步取消。

他同时也希望，澳大利亚的零售商在出席展览的时候能寻求从中国引进传统的中医药和医疗保健设备。

“这将是双边的贸易，既能将商品销往中国，也可从中国购入澳洲所需商品。”

马先生对北京政府对网购的整顿治理表示认同，这包括了对于跨境电商商品贸易11.9%的税，同时，这些商品也如同那些从实体零售店中购买的商品一样，需要遵守相关法规。

他认为这个政策变化将起到保护消费者的作用。

“政府以前无法收到这一块业务的税收，所以他们必须加强监管。我们的会员企业也有线上电子商务的渠道，这是受政府监管的，也是获得消费者信赖的。”

“如果万一出现了商品质量问题，他们可以有所控制。因此从他们的角度看，采取B2B的模式会比较好。”

马先生说，中国政府官员也将参与此次活动，他们将帮助协调两国贸易中的有关问题。

当下，用于保健的产品，诸如膳食补充剂，在中国的销售审批程序既昂贵又漫长，每件产品要花费约二十万澳币并且需要耗时三年才可获批。

澳中工商业委员会（ACBC）维省主席肯·史密斯（Ken Smith）说：“他获悉政府官员将帮助简化这个流程。”

“这次峰会对于澳大利亚生产商向中国推广他们的产品而言是一次绝佳的机会，同时，对于希望将中国产品引入澳洲填补空白的本地企业也是个极好的机会。”史密斯先生指出。

这个展会将在6月26日至29日举行。

译文翻译自《The Age》，澳洲各大主流媒体均有报道。

Article by Jared Lynch following an interview published in the following media:

<The Age>
http://m.theage.com.au/business/chinese-pharmacists-plan-to-share-1600-billion-pie-with-australia-20160502-gok0qy.html?from=groupmessage&isappinstalled=0#ixzz47Zc0sdCV

<The Sydney Morning Herald>
http://www.smh.com.au/business/chinese-pharmacists-plan-to-share-1600-billion-pie-with-australia-20160502-gok0qy.html?from=groupmessage&isappinstalled=0

<The Financial Review>

<Brisbane Times>
http://www.brisbanetimes.com.au/business/chinese-pharmacists-plan-to-share-1600-billion-pie-with-australia-20160502-gok0qy.html?from=groupmessage&isappinstalled=0

<The Canberra Times>
http://www.canberratimes.com.au/business/chinese-pharmacists-plan-to-share-1600-billion-pie-with-australia-20160502-gok0qy

Chinese pharmacists plan to share $1600 billion pie with Australia
Jared Lynch
Published: May 3, 2016 - 12:35PM

More than 600 Chinese pharmacy store owners and government officials are set to descend on Melbourne with one goal – to strike as many deals as they can.

The delegation has invited Australian vitamin makers and other health product manufacturers to do business with them at the Pullman Hotel, overlooking Albert Park.

Ma Shoujun, chairman of the China Medical Pharmaceutical Material Association, said the event, scheduled for late June, will last for three days, at the end of which contracts would be signed.

"This is not like the way Chinese delegations are traditionally done – come here, have a look, talk and then nothing happens," Mr Ma said.

"This time something will happen, contracts will be signed – business to business. And the business will be ongoing. We want to form partnerships."

Mr Ma's association represents 240,000 pharmacy outlets, the frontline of China's health industry, which is estimated to be worth about 8000 billion yuan ($1638.5 billion).

The pharmacy owners will be looking to source products such vitamins, infant formula, health drinks, lambs wool and allergy resistant bedding and other health products.

Mr Ma said the association, which represents about 80 per cent of China's pharmacies, was looking to adopt a similar model to Chemist Warehouse, in which the majority of products were not sold through the dispensary.

He said in China about 70 per cent of pharmacy sales were through the dispensary, while 30 per cent were over-the-counter medications or health-related products. Pharmacy owners were looking to flip that model to capitalise on China's growing middle class.

"The health industry will a huge market for China, worth 8000 billion yuan, so that the big opportunity for us to share part of the pie [with Australia]," Mr Ma said.

"The Australian products are reliable, good products and they [Chinese pharmacies and customers] feel comfortable with them."

He said the association chose Australia to host the delegation because the Chinese free trade agreement, which came into effect in December, had made Australian products more competitive.

Under the agreement, tariffs of up to 10 per cent on pharmaceuticals, including vitamins and other health products, will be eliminated progressively by January 2019.

Mr also hoped that Australian retailers will look to source traditional Chinese medicines and health equipment from China during the visit.

"It will be two way trade, both buying and selling to and from China."

Mr Ma supported Beijing's crackdown on online sales, which include an 11.9 per cent tax on goods traded on cross-border e-commerce sites as well as those products being subject to the same regulations as those bought from traditional bricks and mortar retailers.

He said the changes would protect Chinese consumers.

"The government couldn't get all the tax and they have to regulate. Our members also have e-trade channels, which are regulated by the government and there is also trust.

"If there is a quality problem they can control it. So from their view this will be better for business to business [sales]."

Mr Ma said Chinese government officials would accompany the pharmacy owners to ensure smooth trade between the two countries.

Currently, products with health claims – such as dietary supplements – have a expensive and lengthy approval process to be sold in China, costing about $200,000 an item and taking up to three years.

Australia-China Business Council chairman Ken Smith said he understood the government officials would help streamline that process.

"It is a wonderful opportunity for Australian manufacturers to promote their products to China as well as local distributors to discuss managing the influx of Chinese complementary medicines products into Australia," Mr Smith said.
The event will run from June 26-28.

This story was found at: http://www.canberratimes.com.au/business/chinese-pharmacists-plan-to-share-1600-billion-pie-with-australia-20160503-gok0qy.html