Wine Australia fosters and encourages a prosperous Australian grape and wine community by investing in research and development, building markets, disseminating knowledge, encouraging adoption and ensuring compliance. 

Wine Australia is an Australian Government statutory body. We are based in Adelaide, South Australia, and have offices in Sydney, London, San Francisco, Vancouver and Shanghai.

POSITION SUMMARY

Based in Shanghai, the Education Officer isresponsible for developing the education strategy for Australian wine in China,and delivering and facilitating educational programs in China to a wide range of audience including trade and consumers.

KEY RESPONSIBILITIES

Development of the education strategy

• Successfully promote the awareness, trial and understanding of Australian wine among trade and consumers by developing the education strategy in China to engage both trade and consumers

Plan and execute wine education projects

• Successfully organise and implement wine educational projects identified in the Wine Australia’s annual programs including key trade events and promotions, consistent with the Wine Australia strategy and within project budgets

Manage & facilitate educational activities

• Effectively support and manage regular educational activities identified in the Wine Australia’s core activities like Wine Australia Foundation Program and themed masterclasses by working closely with all the certified Australian wine educators and key speakers in China and abroad

  
  

• Supporting third party activities where Australian messages can be integrated via education

  
  

• Identify and develop new opportunities that effectively educate and promote Australian wines in the China market in line with Wine Australia strategies

  
  

• Deliver wine trainings internally and externally as required

  
  

• Translate and localise Australian wine terms, glossaries and other educational relevant information

  
  

• Contribute to the development of annual and long-term educational program and plan on Australian wine in China in line with Wine Australia strategies

  
  

• Maintain, identify and build relationship with in-market educational organisations, educators and key opinion leaders

  
  

• Work with Global Education Director to develop educational materials for China market as required

  
  

• Undertake all other educational duties to assist in the positive awareness and image development of Australian wine
  

CAPABILITIES AND BEHAVIOURS

Communication – outstanding verbal and written communication skills with fluency in both English and Mandarin, ability to effectively share ideas, thoughts, information with a diverse range of stakeholders to develop two-way understanding;

Flexibility and Adaptability – open and responsive to appropriate change. Ability to manage and shift conflicting priorities and deadlines as required, capability to work under pressure on multiple projects and to incorporate new approaches in support of changing needs;

Relationship building – ability to identify, build and maintain formal and informal networks and productive relationships with both internal and external stakeholders;

Customer service focus – a desire to help or meet the needs of others;

Teamwork – ability to work cooperatively across organizational boundaries to achieve shared goals, highly self-motivated and driven to exceed expectations;

Business Acumen – understanding of key business drivers for performance and use of sound business practices;

Leadership – ability to lead, guide and motivate groups of people to deliver results, build teams and encourage risk taking, initiative and responsibility;

Managing people – ability to manage people to achieve maximum efficiency and productivity;

Strategic Thinking – ability to think strategically about longer-term goals, plans, needs and capabilities 

QUALIFICATIONS AND EXPERIENCE

Qualification/s:

• Extensive and solid wine knowledge such as WSET (Wine Spirits Education Trust) advanced or equivalent

Knowledge and Experience 

• A strong presenter in wine education 

  
  

• At least 5 years’ experience in wine education in China 

  
  

• At least 3 years experience in organising wine related events in China

  
  

• Project Management experience in the wine industry and good understanding of the Chinese wine market

  
  

• Recent commercially focused work experience in an international / multinational company or foreign government organisation context in China for at least 3 years

  
  

• A strong understanding of the Australian wine industry and practical work experience dealing with Australian or imported wine brands in China.