Marketing Executive, China

Based in Shanghai

Tourism Australia (TA) has an exciting opportunity for a MarketingExecutive to join the team in Shanghai. The position is responsible forproviding support to the China marketing team including campaign management,media planning, PR, content, digital platform management, finance and otheradministrative matters.

You are… 

• United… You communicate openly and value relationships

• Positive… You are optimistic, collaborate on a global scale and of course celebrate the wins

• Genuine… You are a people person with a high level of professionalism and integrity in your interactions ensuring unity

• Commercial… You take a look at the big picture and solve problems logically and strategically

• Innovative… You challenge yourself with finding new ways of delivering successful outcomes on time and on budget 

  
  

With high motivation and energy, you will be required to: 

• Provide day-to-day support to Marketing and PR Manager towards the execution of direct to consumer marketing activities of Tourism Australia. This will involve coordination with media buying and creative agencies to ensure launch of TA’s campaigns as per set timelines, across digital, print, television, and outdoor media, by working closely with the media buying and creative agencies

• Assist in the co-ordination of all other marketing activities including Public Relation/International Media Hosting Program (IMHPs) and broadcast projects, by working closely with the PR agency and celebrities/key opinion leaders/influencers. This will include managing travel for IMHPs,  broadcast projects, working with the PR agency for visit plans, development of itineraries and relevant reporting

• Coordinate the approval process between the TA regional/global offices, and partners, incl. STOs

• Maintain all marketing resource materials, including copies of advertisements, TVCs, videos, promotion materials, trade collaterals and publications for various research (CAE, CDP), presentations, and saving the same on SharePoint

• Support  Business Development Manager to execute KDP and Airline coop marketing activities to ensure media placement or marketing activities take place as per agreements

• Support the Digital Manager to ensure maintenance of up to date accurate information on aus.cn, content management, featuring partner (KDP/Airline) offers, etc.

• Assist the Campaign Manager in maintaining PR & Marketing budget and be responsible for all contracts and budget management

• Quarterly review of campaigns and website by using Adobe analytics and give relevant feedback to Marketing team

  
  

To deliver on the above, your resume will demonstrate the following:

• Highly developed Chinese and English language skills (reading/writing and oral/aural)

• Minimum 1-2 years working experience in a progressive marketing environment

• General business administration and experience in executing marketing campaigns, including digital and content

• Working knowledge of MS Office

• Good technical skills to work on software and interpret data

• Basic understanding of traditional/digital media and creative development process

• Proven administration skills with a high standard of organisational and planning skills 

The icing on the cake (desired) but not essential:

• Travel and Tourism/Hospitality experience

If you think you have what it takes, please apply in "Read more"!